Growth requires testing. Most businesses guess. They don’t test. They waste resources.
Experiments enable learning. Controlled tests reveal truth. Data drives decisions.
This hub provides templates, ideas, and tracking sheets for running controlled growth experiments.
Key Takeaways
- Understand experiments—learn testing methods
- Use templates—follow proven formats
- Track results—measure what matters
- Test systematically—run controlled tests
- Learn continuously—improve from data
Table of Contents
Experiment Overview
Experiments test hypotheses. They reveal truth. They enable learning.
Experiments are controlled: They isolate variables. They measure results. They prove causality.
Experiments are systematic: They follow process. They use templates. They track results.
Why this matters: Experiment understanding enables testing. If you understand experiments, testing becomes possible.
Experiment Templates
Templates standardize experiments. They ensure completeness. They enable comparison.
Hypothesis Template
Structure:
- Hypothesis statement
- Expected outcome
- Success metrics
- Test duration
- Resources needed
Why this matters: Template structure ensures completeness. If you use template, completeness improves.
Experiment Plan Template
Structure:
- Hypothesis
- Test design
- Variables
- Metrics
- Timeline
- Resources
Why this matters: Plan template enables execution. If you use template, execution improves.
Results Template
Structure:
- Results summary
- Data collected
- Analysis
- Conclusions
- Next steps
Why this matters: Results template enables learning. If you use template, learning improves.
Pro tip: Use our TAM Calculator to evaluate market opportunity and inform growth experiments. Calculate market size to understand potential.
Experiment Ideas
Experiment ideas spark testing. They provide direction. They enable action.
Pricing Experiments
Test pricing strategies:
- Price points
- Pricing models
- Discount strategies
- Payment terms
Why this matters: Pricing experiments optimize revenue. If you test pricing, revenue optimizes.
Channel Experiments
Test growth channels:
- Marketing channels
- Sales channels
- Partnership channels
- Referral channels
Why this matters: Channel experiments find best channels. If you test channels, best channels emerge.
Product Experiments
Test product changes:
- Features
- Positioning
- Packaging
- Messaging
Why this matters: Product experiments improve fit. If you test products, fit improves.
Process Experiments
Test process improvements:
- Sales processes
- Onboarding processes
- Support processes
- Operations processes
Why this matters: Process experiments increase efficiency. If you test processes, efficiency increases.
Tracking Sheets
Tracking sheets organize data. They enable analysis. They support decisions.
Experiment Log
Track experiments:
- Experiment name
- Hypothesis
- Status
- Results
- Learnings
Why this matters: Experiment log enables organization. If you track experiments, organization improves.
Results Dashboard
Track results:
- Key metrics
- Performance data
- Trends
- Comparisons
Why this matters: Results dashboard enables analysis. If you track results, analysis improves.
Learning Log
Track learnings:
- Insights gained
- Patterns identified
- Decisions made
- Actions taken
Why this matters: Learning log enables improvement. If you track learnings, improvement improves.
Pro tip: Use our TAM Calculator to evaluate market opportunity and inform growth experiments. Calculate market size to understand potential.
Your Next Steps
Growth experiments hub provides templates, ideas, and tracking. Understand experiments, use templates, track results, test systematically, then learn continuously to improve from data.
This Week:
- Begin understanding experiments using our TAM Calculator
- Start using experiment templates
- Begin generating experiment ideas
- Start setting up tracking sheets
This Month:
- Complete experiment setup
- Run first experiments
- Track results systematically
- Begin learning from data
Going Forward:
- Continuously run experiments
- Use templates consistently
- Track all results
- Learn and improve
Need help? Check out our TAM Calculator for market evaluation, our starter kit for levers, our strategy selection guide for matching, and our scaling guide for growth.
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Sources & Additional Information
This guide provides general information about growth experiments. Your specific situation may require different considerations.
For market size analysis, see our TAM Calculator.
Consult with professionals for advice specific to your situation.
