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Staying Off Data Broker Lists: Privacy Hygiene for Small Business Owners



By: Jack Nicholaisen author image
article image

You form your business.

Your address appears in public records. Data brokers scrape it. Your information spreads.

Data brokers sell your information.

Your address. Your phone number. Your business details. All available to anyone who pays.

You can limit the spread.

Privacy hygiene. Data broker removal. Ongoing protection. Your privacy strategy.

Read this. Understand the spread. Protect yourself.

article summaryKey Takeaways

  • Data brokers scrape public records and sell your business information—once your address is in public records, it can spread to dozens of data broker sites
  • Using registered agent service limits exposure—your home address never appears in public records, so data brokers can't scrape it
  • You can request removal from data broker sites—many sites offer opt-out processes, but it's time-consuming and requires ongoing maintenance
  • Privacy hygiene is ongoing—new data broker sites appear regularly, and public records are constantly scraped, so protection requires regular monitoring
  • The best protection is prevention—using registered agent service from day one prevents your home address from appearing in public records in the first place
data broker privacy protection business

What Are Data Brokers?

Data brokers collect and sell your information.

What they do:

  • Scrape public records
  • Collect business information
  • Sell data to anyone who pays
  • Build profiles on businesses

Who uses them:

  • Marketers
  • Competitors
  • Scammers
  • Researchers

Why it matters: Your information is available to anyone who pays.

How Information Spreads

Your information spreads quickly:

Public Records

What happens:

  • State business records are public
  • Data brokers scrape these records
  • Your address gets collected
  • Information spreads to multiple sites

Why it matters: Public records are the source of data broker information.

Online Directories

What happens:

  • Business directories list your information
  • Data brokers scrape directories
  • Your information gets collected
  • More sites get your data

Why it matters: Online directories amplify the spread.

Data Broker Networks

What happens:

  • Data brokers share information
  • Your data appears on multiple sites
  • Removal from one doesn’t remove from all
  • New sites appear regularly

Why it matters: Data broker networks make removal difficult.

Pro tip: Once your information is in public records, it spreads quickly. Prevention is better than removal. See our privacy protection guide for prevention strategies.

information spread data brokers public records

What Gets Exposed

Data brokers collect and sell:

Business Address

What gets exposed:

  • Registered agent address (if you use home address)
  • Business mailing address
  • Physical location

Why it matters: Your address is valuable to data brokers.

Contact Information

What gets exposed:

  • Phone numbers
  • Email addresses
  • Business names
  • Owner names

Why it matters: Contact information is sold to marketers and scammers.

Business Details

What gets exposed:

  • Entity type
  • Formation date
  • State of formation
  • Business status

Why it matters: Business details help competitors research you.

Pro tip: Using registered agent service protects your home address. Business information may still appear, but your personal address stays private.

Privacy Hygiene Basics

Follow these privacy hygiene practices:

Use Registered Agent Service

What to do:

  • Use professional registered agent service
  • Never use home address in public records
  • Keep home address completely private

Why it matters: This prevents your home address from appearing in public records.

Limit Public Information

What to do:

  • Use business address for public records
  • Limit personal information in filings
  • Review all public filings before submitting

Why it matters: Less public information means less data broker exposure.

Monitor Public Records

What to do:

  • Check state business records periodically
  • Verify registered agent address is used
  • Ensure home address is not exposed

Why it matters: Monitoring catches exposure early.

Use Privacy Settings

What to do:

  • Use privacy settings on business directories
  • Opt out of data sharing when possible
  • Limit information in online profiles

Why it matters: Privacy settings reduce exposure.

Pro tip: Privacy hygiene is ongoing. Start with registered agent service, then maintain good practices. See our registered agent guide for service options.

privacy hygiene practices business protection

Data Broker Removal

You can request removal from data broker sites:

Major Data Broker Sites

What to do:

  • Identify major data broker sites
  • Find opt-out pages
  • Submit removal requests
  • Follow up if needed

Why it matters: Removal from major sites reduces exposure.

Removal Process

What to do:

  • Visit each site’s opt-out page
  • Submit required information
  • Verify removal
  • Document the process

Why it matters: Removal requires time and effort.

Challenges

What to expect:

  • Each site has different process
  • Removal takes time
  • New sites appear regularly
  • Information may reappear

Why it matters: Removal is ongoing, not one-time.

Pro tip: Removal is time-consuming and requires ongoing maintenance. Prevention through registered agent service is more effective.

Ongoing Protection

Maintain privacy over time:

Regular Monitoring

What to do:

  • Check public records quarterly
  • Search for your business online
  • Monitor data broker sites
  • Check for new exposure

Why it matters: Monitoring catches new exposure early.

Address Updates

What to do:

  • Update registered agent if you move
  • Keep home address private
  • Notify state of registered agent changes
  • Update business addresses

Why it matters: Address updates must maintain privacy.

New Filings

What to do:

  • Use registered agent address in all filings
  • Never use home address
  • Review all new filings
  • Check for privacy exposure

Why it matters: New filings must maintain privacy.

Privacy Maintenance

What to do:

  • Review privacy practices regularly
  • Update privacy settings
  • Remove from data broker sites as needed
  • Stay informed about privacy threats

Why it matters: Privacy requires ongoing maintenance.

Pro tip: Privacy is ongoing. Regular monitoring and maintenance are essential.

Your Next Steps

Understand data brokers. Practice privacy hygiene. Protect yourself.

This Week:

  1. Review this guide
  2. Check if your address is in public records
  3. Search for your business on data broker sites
  4. Start privacy hygiene practices

This Month:

  1. Get registered agent service if needed
  2. Request removal from major data broker sites
  3. Set up monitoring system
  4. Review privacy practices

Going Forward:

  1. Monitor public records regularly
  2. Maintain privacy hygiene
  3. Remove from data broker sites as needed
  4. Stay informed about privacy threats

Need help? Check out our registered agent guide for service options, our privacy protection guide for more privacy tips, and our privacy-first formation guide for structuring your filings.


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Sources & Additional Information

This guide provides general information about data broker privacy. Your specific situation may require different considerations.

For registered agent services, see our Registered Agent Guide.

For privacy protection, see our Privacy Protection Guide.

For privacy-first formation, see our Privacy-First Formation Guide.

Consult with professionals for advice specific to your situation.

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About the Author

jack nicholaisen
Jack Nicholaisen

Jack Nicholaisen is the founder of Businessinitiative.org. After acheiving the rank of Eagle Scout and studying Civil Engineering at Milwaukee School of Engineering (MSOE), he has spent the last 5 years dissecting the mess of informaiton online about LLCs in order to help aspiring entrepreneurs and established business owners better understand everything there is to know about starting, running, and growing Limited Liability Companies and other business entities.