LegalZoom
Legal Solutions Trusted By Millions
Tailor Brands
AI-Powered Branding + Business Formation
Side-by-side comparison. Data as of 2026-02-16.
Company Background
LegalZoom
HQ: Glendale, California (101 N Brand Blvd)
Ownership: Public (NASDAQ: LZ)
Employees: 964+
Formations: 4,000,000+ businesses
Key Milestones
- Founded 2001 in California
- Pioneered online LLC formation
- Went public (NASDAQ: LZ) in 2021
- Acquired law firm operations
- Expanded to 4M+ formations with attorney-backed services
Tailor Brands
HQ: New York, NY (120 East Street; Tel Aviv roots)
Ownership: Private (VC-backed; series C, $74M+ raised)
Employees: 200+ (197-256 est. 2025)
Formations: Hundreds of thousands (empowers 100k+ annually)
Key Milestones
- Founded 2014 (AI logo pioneer)
- Expanded to full business platform (formation, branding, tools)
- Raised $74M+; hit hundreds of thousands of users
- Launched AI Co-Founder Navi
- Integrated 24+ services (LLC to website)
Core Services
LegalZoom Services
Formation types:
- ✓ LLC
- ✓ Corporation (C-Corp, S-Corp)
- ✓ Nonprofit
- ✓ Foreign Qualification (all states)
- ✓ Change of Registered Agent
Differentiators:
- Privacy-focused RA (uses company address)
- Attorney-backed legal forms & reviews
- All-in-one legal ecosystem
- Corporate Veil protection guarantee
- 24/7 chat during formation
Tailor Brands Services
Formation types:
- ✓ LLC
- ✓ Corporation (C-Corp, S-Corp)
- ✓ Foreign Qualification (all states)
- ✓ Change of Registered Agent
Differentiators:
- All-in-one: formation + branding (logo, site, cards)
- AI Co-Founder Navi (filings, deadlines, growth)
- End-to-end brand identity
- Business builder platform
- Free Lite formation
Both offer nationwide RA coverage. Compare differentiators above to see where each shines.
Pricing & Value
| Category | LegalZoom | Tailor Brands | Winner |
|---|---|---|---|
| First Year Total | ~$249-$548+ (Pro + RA; state fees extra) | ~$0 + state fees (Lite); $199 + RA $199 (Essential) | Tailor Brands |
| RA Annual Fee | $249/year (not included; mandatory for privacy) | $199/year (add-on; no free Year 1) | — |
| Value Score | 7.5/10 | 8.3/10 | Tailor Brands |
Speed & Performance
LegalZoom
Avg formation: 1-5 business days standard
Expedited: Same-day ($20+)
Tailor Brands
Avg formation: 7-10 business days standard; 1-3 days (higher tiers)
Expedited: Included in Essential/Elite (fast)
Pros & Cons
LegalZoom — Pros
- ✓ 4M+ businesses formed
- ✓ Privacy-first RA
- ✓ Comprehensive legal ecosystem
- ✓ 24/7 chat support
- ✓ Trusted since 2001
LegalZoom — Cons
- ✗ RA $249/year
- ✗ No free Year 1 RA
- ✗ High overall costs
- ✗ Aggressive upsells
- ✗ Basic for simple needs
Tailor Brands — Pros
- ✓ AI branding (logo, site)
- ✓ Lite $0 formation
- ✓ All-in-one platform
- ✓ Fast expedited
- ✓ 4.7 Trustpilot
Tailor Brands — Cons
- ✗ RA $199 add-on
- ✗ No free Year 1 RA
- ✗ Premium for basics
- ✗ Some billing notes
- ✗ Limited RA depth
The Verdict
Choose LegalZoom if: The go-to for comprehensive legal services with privacy focus—ideal if you want forms, attorneys, and RA in one trusted place. Pricey but reliable for those valuing the brand.
Choose Tailor Brands if: The standout for founders who want formation *plus* instant brand identity—AI tools make it fun and professional. Perfect if branding is part of your launch strategy.
Higher rating: Tailor Brands (8.3/10)