Tailor Brands
AI-Powered Branding + Business Formation
BetterLegal
Fastest Business Formation in 2 Days
Side-by-side comparison. Data as of 2026-02-16.
Company Background
Tailor Brands
HQ: New York, NY (120 East Street; Tel Aviv roots)
Ownership: Private (VC-backed; series C, $74M+ raised)
Employees: 200+ (197-256 est. 2025)
Formations: Hundreds of thousands (empowers 100k+ annually)
Key Milestones
- Founded 2014 (AI logo pioneer)
- Expanded to full business platform (formation, branding, tools)
- Raised $74M+; hit hundreds of thousands of users
- Launched AI Co-Founder Navi
- Integrated 24+ services (LLC to website)
BetterLegal
HQ: Austin, Texas (1003 Rio Grande St)
Ownership: Private (founder-owned; Chad Sakonchick)
Employees: 7
Formations: 20,000+ businesses formed
Key Milestones
- Founded 2017 in Austin, TX
- Grew to $4.1M revenue with 7-person team
- Pivoted to no-code (Bubble) in 2022 for rapid features
- Expanded to full one-stop shop (formation + partners)
- Hit 20k+ formations; AI tools launched
Core Services
Tailor Brands Services
Formation types:
- ✓ LLC
- ✓ Corporation (C-Corp, S-Corp)
- ✓ Foreign Qualification (all states)
- ✓ Change of Registered Agent
Differentiators:
- All-in-one: formation + branding (logo, site, cards)
- AI Co-Founder Navi (filings, deadlines, growth)
- End-to-end brand identity
- Business builder platform
- Free Lite formation
BetterLegal Services
Formation types:
- ✓ LLC
- ✓ Corporation (C-Corp, S-Corp)
- ✓ Foreign Qualification (all states)
- ✓ Change of Registered Agent
Differentiators:
- 2-business-day formation (fastest standard)
- No upsells; one simple package
- AI-powered legal translator (Chrome extension)
- Freebies: website, tax analysis, insurance eval
- All essentials included (EIN, docs, resolutions)
Both offer nationwide RA coverage. Compare differentiators above to see where each shines.
Pricing & Value
| Category | Tailor Brands | BetterLegal | Winner |
|---|---|---|---|
| First Year Total | ~$0 + state fees (Lite); $199 + RA $199 (Essential) | ~$419+ (formation + RA) | Tailor Brands |
| RA Annual Fee | $199/year (add-on; no free Year 1) | $120/year ($10/month); add-on only | — |
| Value Score | 8.3/10 | 8.2/10 | Tailor Brands |
Speed & Performance
Tailor Brands
Avg formation: 7-10 business days standard; 1-3 days (higher tiers)
Expedited: Included in Essential/Elite (fast)
BetterLegal
Avg formation: 2 business days standard
Expedited: Included (2 days); same-day in select cases
Pros & Cons
Tailor Brands — Pros
- ✓ AI branding (logo, site)
- ✓ Lite $0 formation
- ✓ All-in-one platform
- ✓ Fast expedited
- ✓ 4.7 Trustpilot
Tailor Brands — Cons
- ✗ RA $199 add-on
- ✗ No free Year 1 RA
- ✗ Premium for basics
- ✗ Some billing notes
- ✗ Limited RA depth
BetterLegal — Pros
- ✓ 2-day formation (fastest)
- ✓ Simple $299 package
- ✓ AI translator & freebies
- ✓ All docs/EIN included
- ✓ No-hassle onboarding
BetterLegal — Cons
- ✗ RA $120/year extra
- ✗ Support issues on RA
- ✗ Billing complaints
- ✗ Basic vs. full suites
- ✗ Small team scale
The Verdict
Choose Tailor Brands if: The standout for founders who want formation *plus* instant brand identity—AI tools make it fun and professional. Perfect if branding is part of your launch strategy.
Choose BetterLegal if: Ideal for founders who prioritize speed over hand-holding—form fast, then layer RA. Watch reviews on ongoing service.
Higher rating: Tailor Brands (8.3/10)