Tailor Brands
AI-Powered Branding + Business Formation
Filenow
Quick & Affordable Business Formation with 24-Hour Processing
Side-by-side comparison. Data as of 2026-02-16.
Company Background
Tailor Brands
HQ: New York, NY (120 East Street; Tel Aviv roots)
Ownership: Private (VC-backed; series C, $74M+ raised)
Employees: 200+ (197-256 est. 2025)
Formations: Hundreds of thousands (empowers 100k+ annually)
Key Milestones
- Founded 2014 (AI logo pioneer)
- Expanded to full business platform (formation, branding, tools)
- Raised $74M+; hit hundreds of thousands of users
- Launched AI Co-Founder Navi
- Integrated 24+ services (LLC to website)
Filenow
HQ: New York, NY (small team of experts)
Ownership: Private (independent; founder-led team of entrepreneurs/lawyers)
Employees: Small team (1-10)
Formations: Thousands (growing; focus on quality)
Key Milestones
- Founded 2018 by team of entrepreneurs, lawyers, tax pros
- Grew via affordable formation model
- Launched Incorporation Wizard for entity selection
- Achieved 4.8/5 on ShopperApproved (600+ reviews)
- Expanded to full compliance add-ons
Core Services
Tailor Brands Services
Formation types:
- ✓ LLC
- ✓ Corporation (C-Corp, S-Corp)
- ✓ Foreign Qualification (all states)
- ✓ Change of Registered Agent
Differentiators:
- All-in-one: formation + branding (logo, site, cards)
- AI Co-Founder Navi (filings, deadlines, growth)
- End-to-end brand identity
- Business builder platform
- Free Lite formation
Filenow Services
Formation types:
- ✓ LLC
- ✓ Corporation (C-Corp, S-Corp)
- ✓ Foreign Qualification (all states)
- ✓ Change of Registered Agent
Differentiators:
- 24-hour order processing (no extra cost)
- Error-free guarantee (money back if errors)
- Transparent, no-hidden-fees pricing
- Incorporation Wizard (entity selector)
- Unlimited expert support (phone/email/chat)
Both offer nationwide RA coverage. Compare differentiators above to see where each shines.
Pricing & Value
| Category | Tailor Brands | Filenow | Winner |
|---|---|---|---|
| First Year Total | ~$0 + state fees (Lite); $199 + RA $199 (Essential) | ~$49-$199 + state fees (RA included in Premium) | Tie |
| RA Annual Fee | $199/year (add-on; no free Year 1) | Free Year 1 (Premium); $119/year renewal | — |
| Value Score | 8.3/10 | 8.3/10 | Tie |
Speed & Performance
Tailor Brands
Avg formation: 7-10 business days standard; 1-3 days (higher tiers)
Expedited: Included in Essential/Elite (fast)
Filenow
Avg formation: 24 hours processing + state time (fastest standard)
Expedited: Included (24-hour); same-day in select states
Pros & Cons
Tailor Brands — Pros
- ✓ AI branding (logo, site)
- ✓ Lite $0 formation
- ✓ All-in-one platform
- ✓ Fast expedited
- ✓ 4.7 Trustpilot
Tailor Brands — Cons
- ✗ RA $199 add-on
- ✗ No free Year 1 RA
- ✗ Premium for basics
- ✗ Some billing notes
- ✗ Limited RA depth
Filenow — Pros
- ✓ 24-hour processing included
- ✓ Starter from $49 + state
- ✓ Error-free money-back guarantee
- ✓ Free RA Year 1 (Premium)
- ✓ Unlimited expert support
Filenow — Cons
- ✗ Small team (emerging)
- ✗ RA $119 renewal
- ✗ Fewer add-ons
- ✗ Low review volume
- ✗ No enterprise tools
The Verdict
Choose Tailor Brands if: The standout for founders who want formation *plus* instant brand identity—AI tools make it fun and professional. Perfect if branding is part of your launch strategy.
Choose Filenow if: Excellent for founders who want fast, affordable setup with pro help—great alternative to giants if you prioritize transparency and speed.
Higher rating: Tailor Brands (8.3/10)