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How to Name Your LLC - Tips, Rules, Requirements, & Name Changes

By: Jack Nicholaisen author image
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Choosing the perfect name for your Limited Liability Company (LLC) is a critical step in starting a business.

A well-chosen name can help your brand stand out, attract customers, and comply with state regulations.

article summaryKey Takeaways

  • State regulations: Each state has specific naming requirements and restrictions for LLCs, so it's essential to research your state's rules before settling on a name.
  • Name availability: Before registering your LLC, check the name's availability with your state's business registry to avoid conflicts with existing businesses.
  • Branding considerations: Choose a name that reflects your company's values, target audience, and industry to create a strong brand identity.
  • Domain names and social media accounts: Ensure you secure relevant domain names and social media handles that match your LLC name for consistency in online presence.
  • Changing an LLC name: If you need to change your LLC's name, follow the necessary steps outlined by your state, which typically involve amending the Articles of Organization and notifying relevant agencies.

This article will provide you with crucial information on naming rules and regulations, name availability, and branding considerations.

Moreover, we’ll share practical tips for brainstorming and checking name availability, changing your LLC’s name, along with real-world examples.

By the end of this article, you’ll be well-equipped to choose the perfect name for your LLC.

Keep reading to learn more…

Naming Rules and Regulations

Before you start brainstorming names for your LLC, it’s essential to understand the rules and regulations governing LLC names.

naming rules and regulations

These rules vary by state, but there are some common requirements across the board:

  • Uniqueness:

Your LLC name must be distinguishable from other business entities registered in the same state.

This rule helps to prevent confusion among customers and ensures that each business has a distinct identity.

  • LLC Designation:

Most states require that your business name includes an LLC designator, such as “Limited Liability Company,” “LLC,” or “L.L.C.”

This helps to inform customers, suppliers, and other stakeholders that your business is an LLC.

  • Restricted Words:

Some words and phrases are off-limits for LLC names, either because they’re reserved for specific types of businesses (e.g., “Bank,” “Attorney,” “University”) or they’re considered misleading (e.g., “Federal,” “National,” “Government”).

Check your state’s naming guidelines for a list of restricted words.

  • Appropriate Language:

Most states prohibit LLC names that are offensive or obscene.

Keep it professional and choose a name that reflects your business’s values and goals.

Can You Change the Name of Your LLC?

Yes, you can change the name of your LLC.

As your business evolves, you may find that your original name no longer reflects your brand or offerings.

Changing your LLC’s name involves filing an amendment with the state where you registered your business.

The process and fees for amending your LLC’s name vary by state, so be sure to check with your Secretary of State office for specific guidelines.

  • Before changing your LLC’s name, consider the potential impact on your branding, marketing materials, and legal documents.

  • You’ll need to update any licenses, permits, contracts, and bank accounts associated with your old name to reflect the new one.

  • Additionally, changing your LLC’s name may affect its trademark protection and SEO rankings.

change your company name

If you do decide to change your LLC’s name, make sure to choose a new name that complies with naming rules and regulations in your state.

Follow the same steps as when choosing your initial LLC name:

  • brainstorm potential names,
  • check availability on state databases and USPTO’s trademark database,
  • and evaluate branding considerations such as memorability, relevance, scalability, and domain availability.

Changing the name of an LLC is possible but requires careful consideration and adherence to state regulations.

By following these guidelines and best practices for naming an LLC from our previous sections in this guide, you can ensure that any new name you choose will set up your business for success.

Name Availability

Once you’ve brainstormed a list of potential names, you’ll need to check their availability in your state.

You can do this by conducting a search on your state’s Secretary of State website or business registry database.

Just google the following: “[Your State] business name availability”

Keep in mind that even if a name is available, it may still be subject to trademark protection.

To avoid potential legal issues, it’s a good idea to conduct a trademark search using the United States Patent and Trademark Office’s (USPTO) database.

Branding Considerations

Now that you’re familiar with the legal requirements for choosing an LLC name, let’s discuss the branding aspect.


A strong business name should be:

  • Memorable: A memorable name is easy to spell, pronounce, and recall. Avoid using overly long or complicated words that may be difficult for customers to remember.

  • Relevant: Your LLC name should give potential customers an idea of what your business does. A descriptive name can help to communicate your company’s offerings and create a clear brand identity.

  • Scalable: Choose a name that can grow with your business. Avoid using names that are too specific to a particular product, service, or location, as this may limit your flexibility in the future.

  • Domain Availability: In today’s digital age, having a strong online presence is crucial for businesses. Before finalizing your LLC name, make sure the corresponding domain name is available for purchase. You can use websites like GoDaddy or Namecheap to check domain availability.

  • Differentiated: Your LLC name should be unique and different from your competitors. Avoid using names that are too similar to other businesses in the same industry, as this can cause confusion among customers.

  • Flexible: Consider choosing a name that allows for future pivots or changes in your business focus. A name that is too specific to one product or service may limit your ability to expand into new areas.

  • Positive Connotation: Choose a name that evokes positive emotions and has a good connotation. You want your business’s name to make potential customers feel good about doing business with you.

  • Easy to Pronounce and Spell: Your LLC name should be easy for people to say and spell correctly, especially if it’s a word they haven’t heard before. This will make it easier for them to remember and share with others.

  • Available on Social Media Platforms: In addition to having an available domain name, check if the corresponding handles are available on social media platforms like Facebook, Twitter, and Instagram. Consistent branding across all channels will help build brand recognition and trust with customers.

9 Tips for Brainstorming and Checking LLC Name Availability

name availability

1. Start with a broad list:

Generate a list of potential names based on your business’s mission, values, and target audience.

Don’t limit yourself at this stage; include as many ideas as possible.

2. Narrow it down:

Review your list and eliminate names that don’t meet the naming rules and regulations discussed earlier.

Be sure to remove names that are too similar to existing businesses or trademarks.

3. Get feedback:

Share your shortlist with friends, family, and potential customers.

Gather their opinions on which names are memorable, relevant, and scalable.

4. Check availability:

Once you’ve gathered feedback, check the availability of your top choices using your state’s business registry and the USPTO database.

Also, confirm the availability of corresponding domain names.

5. Trademark Protection:

Consider filing for trademark protection for your LLC name to prevent others from using it.

Trademark registration is a legal process that can be done through the USPTO.

Having a registered trademark can give you exclusive rights to use your LLC name and protect your brand identity.

6. Branding Consistency:

Ensure consistency across all branding materials, including your website, social media profiles, business cards, and marketing collateral.

Your LLC name should be prominently displayed and consistent in font, color scheme, and messaging.

This will help create brand recognition and build trust with customers.

7. Keyword Research:

Consider conducting keyword research to identify search terms potential customers may use when looking for businesses like yours online.

Incorporating relevant keywords into your LLC name or domain can improve SEO rankings and increase visibility among target audiences.

8. Future Plans:

Think about future plans for expansion or diversification of products/services when choosing an LLC name.

Avoid names that are too narrow or specific to a particular product/service or location that may limit future growth opportunities.

9. Professional Services:

If you’re uncertain about naming rules and regulations in your state or need assistance with registering a trademark, consider consulting with a professional service provider such as an attorney or branding agency specialized in naming and trademarking services.

By considering these additional factors when choosing an LLC name, you can set up your business for long-term success while complying with legal requirements and creating a strong brand identity that resonates with customers.

Real-World Examples

  • Warby Parker:

This online eyewear retailer chose a unique and memorable name inspired by two early Jack Kerouac characters: Zagg Parker and Warby Pepper.

The name stands out in the eyewear industry and reflects the company’s literary and creative roots.

  • Blue Apron:

This meal delivery service chose a name that evokes a sense of craftsmanship and attention to detail, as blue aprons are often associated with chefs and artisans.

The name is memorable, relevant to the business’s offerings, and scalable as the company expands its product line.

In Summary…

Choosing the perfect name for your LLC is a crucial step in building a successful business.

By understanding naming rules and regulations, considering branding elements, and following our practical tips, you can find a unique and legally compliant name that sets your business apart.

build your brand today

Don’t be afraid to take your time and gather feedback from others to ensure you make the right choice.

Ready to start your business journey?

Begin brainstorming names today and take the first step towards creating a thriving LLC.

As you embark on the exciting journey of starting your own business, remember that you don’t have to do it alone.

At Business Initiative, we offer expert consulting services to help you navigate the complexities of entrepreneurship.

From choosing the perfect name for your LLC to developing a comprehensive business plan, our team of experienced consultants is here to guide you every step of the way.

Don’t hesitate to reach out to us at any time with questions or concerns. You can schedule a consultation schedule a consultation here or reach out to Business Initiative using our contact form.

Let’s work together to turn your business dreams into reality!

Check us out @BisInitiative!


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About the Author

jack nicholaisen
Jack Nicholaisen

Jack Nicholaisen is the founder of After acheiving the rank of Eagle Scout and studying Civil Engineering at Milwaukee School of Engineering (MSOE), he has spent the last 4 years disecting the mess of informaiton online about LLCs in order to help aspiring entrepreneurs and established business owners better understand everything there is to know about starting, running, and growing Limited Liability Companies and other business entities.