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The Impact of Networking in Business Success by Structure

By: Jack Nicholaisen author image
Business Initiative

Networking has long been touted as a critical component of business success, and for a good reason.

Building relationships with other professionals can lead to new opportunities, potential partnerships, and valuable insights.

In today’s fast-paced and competitive business environment, networking is more crucial than ever.

This article presents an in-depth analysis of the role of networking in various business structures, focusing on sole proprietorships and partnerships, and offers actionable insights for entrepreneurs and business owners to leverage networking for their ventures.

Networking Impact on the Various Business Structures

Sole Proprietorships

Sole proprietorships are businesses owned and operated by a single individual.

In a 2017 study published in the Journal of Business Research, researchers found that networking plays a vital role in the success of sole proprietorships.

The study revealed that sole proprietors who actively networked had a 55% higher chance of business success compared to those who did not.

These entrepreneurs were also more likely to identify new business opportunities and form strategic alliances.


Partnerships are a business structure where two or more people share ownership and management responsibilities.

Networking is equally important for partnerships, as it can help identify potential partners with complementing skillsets and shared goals.

According to a 2015 study in the International Small Business Journal, strong networking skills positively impacted partnerships by improving communication, decision-making, and conflict resolution.


Limited Liability Companies (LLCs) are a popular business structure due to their flexibility and tax benefits.

A 2020 survey conducted by found that networking was one of the top factors influencing success for LLCs.

The survey revealed that 83% of successful LLC owners attributed their achievements to networking, including meeting new clients and forming beneficial partnerships.


Corporations are complex business structures with multiple shareholders and extensive legal requirements. However, even corporations can benefit from effective networking strategies.

In a 2019 report by Networking Times, a leading networking publication, corporations with strong employee networks were 7 times more likely to achieve high levels of growth compared to those without.

The report also highlights the importance of nurturing relationships with vendors and suppliers to increase the chances of success for corporations.

Factors Influencing Success

Several factors influence the success of networking efforts in different business structures. Some key factors include:

1. Quality of connections:

Building genuine relationships with people who share similar interests and goals is more valuable than simply collecting business cards.

A 2016 study in the International Journal of Entrepreneurial Behavior & Research found that the quality of connections significantly impacted business success.

Networking success can vary depending on the industry.

For example, a 2014 study in Entrepreneurship & Regional Development found that businesses in the creative industries benefited more from networking than those in traditional industries.

3. Social media presence:

The rise of social media has transformed the networking landscape.

According to a 2018 report by McKinsey & Company, businesses that effectively utilized social media for networking experienced a 12% increase in sales on average.

4. Networking events:

Attending networking events, such as conferences and trade shows, can provide ample opportunities to meet new people and build relationships.

According to a 2019 survey, 85% of professionals said that they built stronger, more meaningful business relationships during in-person meetings and networking events.

5. Referral networks:

Referral networks can be an effective way to expand your reach and connect with potential clients or partners.

Building relationships with other businesses or individuals who can refer business to you can lead to a steady stream of new opportunities.

A 2018 study by Campaign Monitor found that referred customers were 18% more likely to stay loyal to a business.

6. Mentorship programs:

Participating in mentorship programs can provide valuable insights and guidance from experienced professionals in your industry.

According to a 2020 report by LinkedIn Learning, mentorship programs can help individuals build their professional network while also receiving personalized feedback on their career goals.

7. Diversifying connections:

While it’s important to build strong connections within your industry, diversifying your network can also lead to new opportunities.

Connecting with professionals outside of your field or industry can broaden your perspective and potentially lead to unexpected partnerships or collaborations.

By leveraging these factors, entrepreneurs and business owners across different structures can harness the power of networking for their ventures and achieve greater levels of success.

Lessons Learned

Networking is a powerful tool for business success, regardless of the structure.

Entrepreneurs and business owners must recognize the potential benefits of networking and invest in building meaningful connections.

As the business landscape continues to evolve, staying connected and informed is essential for growth and development.

So, don’t wait any longer!

Start networking today and watch your business reach new heights.

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About the Author

jack nicholaisen
Jack Nicholaisen

Jack Nicholaisen is the founder of After acheiving the rank of Eagle Scout and studying Civil Engineering at Milwaukee School of Engineering (MSOE), he has spent the last 4 years disecting the mess of informaiton online about LLCs in order to help aspiring entrepreneurs and established business owners better understand everything there is to know about starting, running, and growing Limited Liability Companies and other business entities.