The Comprehensive CBP Report Generator: Custom Market Analysis Tool

What if you could generate a custom market analysis report showing that California has 142,540 professional services establishments with $188.9 billion in payroll, while Wyoming has 3,068 establishments with $904,286—revealing exactly how to customize your market research? This Comprehensive CBP Report Generator reveals how to create custom market analysis reports—and how you can leverage County Business Patterns data to make data-driven location and market entry decisions.

The data shows dramatic differences: professional services (NAICS 54) establishment counts range from 142,540 in California to 3,068 in Wyoming—a 46x difference. This isn’t just about geography—it’s about understanding how to generate custom reports, comprehensive market analysis, and data export capabilities that directly impact your strategic planning and location decisions.

Key Takeaways

• Custom reports reveal location-specific insights—Professional services establishments range from 142,540 in California to 3,068 in Wyoming (46x difference), revealing how custom reports can identify market opportunities
• Comprehensive analysis supports strategic decisions—Custom CBP reports combine establishment counts, employment, and payroll data to provide complete market intelligence
• Data export enables advanced analysis—Export capabilities (CSV, PDF) allow you to integrate CBP data with your own analysis tools and business intelligence systems
• Customizable visualizations reveal patterns—Tailored charts and graphs help identify market trends, competitive positioning, and location opportunities
• Industry-specific reports provide targeted insights—NAICS-filtered reports reveal industry-specific patterns that generic market data cannot show

Generate custom market analysis reports with the exact CBP data you need for business planning. This powerful tool lets you create comprehensive analyses tailored to your needs. Make informed market decisions with Business Initiative!

This analysis examines County Business Patterns (CBP) data from the U.S. Census Bureau to demonstrate how to generate comprehensive custom market analysis reports—combining establishment counts, employment, and payroll data to create tailored market intelligence. You’ll discover how to customize reports by industry, geography, and metrics, how to export data for advanced analysis, and where opportunities exist for businesses using custom CBP reports.

What You’ll Discover:

• How to generate custom CBP reports with specific industry and location filters
• Data export capabilities (CSV, PDF) for integration with business intelligence tools
• Customizable visualizations revealing market patterns and trends
• Industry-specific report examples using real CBP data
• Step-by-step guide for creating comprehensive market analysis reports

Why This Matters: Understanding how to generate custom CBP reports helps you create targeted market intelligence, combine multiple data points for comprehensive analysis, and make strategic location decisions based on your specific business needs. Custom reports offer insights that generic market data cannot provide.

Custom Reports Reveal Location-Specific Market Intelligence

The Numbers: Professional services establishment counts range from 142,540 in California to 3,068 in Wyoming—a 46x difference. Custom reports can combine this with employment (1.43M vs. 12K) and payroll ($188.9B vs. $904K) to reveal comprehensive market differences.

So What? Custom CBP reports enable you to create targeted market intelligence that generic market data cannot provide. By combining establishment counts, employment, and payroll, you can assess market size, competitive density, and market value for your specific industry and location.

How to Use This: Generate custom reports for your target markets combining ESTAB, EMP, and PAYANN. Compare markets side-by-side to identify optimal locations based on your specific business needs (market size, competition, growth potential).

Comprehensive Analysis Supports Strategic Decisions

The Numbers: Custom reports can combine multiple metrics—for example, California’s professional services market shows 142,540 establishments, 1.43M employees, and $188.9B payroll, revealing a massive, high-value market with substantial workforce.

So What? Comprehensive custom reports provide complete market profiles that support strategic planning. By combining establishment counts, employment, and payroll, you can assess market size, competitive positioning, and growth potential in a single report.

How to Use This: Create comprehensive reports that combine ESTAB, EMP, and PAYANN for your industry and target markets. Use these reports to assess market opportunities, competitive positioning, and location advantages.

Data Export Enables Advanced Analysis

The Numbers: Custom reports can export data in CSV or PDF formats, allowing you to integrate CBP data with your own analysis tools. For example, you can export California’s 142,540 establishments and combine with your own customer data for advanced market analysis.

So What? Data export capabilities enable you to integrate CBP data with business intelligence systems, create custom visualizations, and perform advanced analysis that goes beyond standard reports.

How to Use This: Export custom report data in CSV format to integrate with Excel, Tableau, or other business intelligence tools. Combine CBP data with your own market research for comprehensive analysis.

Customizable Visualizations Reveal Patterns

The Numbers: Custom reports can generate visualizations comparing markets—for example, a bar chart showing California (142,540 establishments) vs. Wyoming (3,068) reveals dramatic market size differences.

So What? Customizable visualizations help identify market patterns, trends, and opportunities that raw data may not reveal. Charts and graphs make complex market data accessible and actionable.

How to Use This: Generate custom visualizations comparing your target markets. Use bar charts for market size comparisons, line charts for trend analysis, and heat maps for geographic market patterns.

Red Flags

• Generic Reports Without Industry Filters: Reports that don’t filter by NAICS code may not reflect your industry’s specific market patterns
• Single-Metric Reports: Reports using only establishment counts without employment or payroll miss critical market intelligence
• Outdated Data: Reports using data older than 2-3 years may not reflect current market conditions

Green Lights

• Comprehensive Multi-Metric Reports: Reports combining ESTAB, EMP, and PAYANN provide complete market intelligence
• Industry-Specific Filters: Reports filtered by your NAICS code reveal industry-specific market patterns
• Multi-Location Comparisons: Reports comparing multiple markets side-by-side enable optimal location selection
• Export Capabilities: Reports with CSV/PDF export enable advanced analysis and integration with business intelligence tools

How to Use This Data

Follow this step-by-step process to generate custom CBP reports and make data-driven location decisions:

Step 1: Identify Your Report Requirements

Define what you need from your custom CBP report:

• Industry: Select your NAICS code (e.g., 54 for professional services)
• Geography: Choose target locations (states, counties, metro areas)
• Metrics: Select variables (ESTAB, EMP, PAYANN, or combinations)
• Purpose: Define report goal (location selection, competitive analysis, market sizing)

Action: Create a requirements document listing your industry (NAICS code), target locations, required metrics, and report purpose. This guides your custom report generation.

Step 2: Generate Your Custom Report

Use CBP data to create your custom report:

• Industry Filter: Apply NAICS code filter for your specific industry
• Geography Filter: Select target states, counties, or metro areas
• Metric Selection: Choose ESTAB, EMP, PAYANN, or calculated metrics (e.g., payroll per employee)
• Data Export: Export in CSV or PDF format for analysis

Action: Generate your custom report using CBP data. For example, create a professional services report comparing California (142,540 establishments, $188.9B payroll) vs. Texas (81,011 establishments, $85.7B payroll).

Step 3: Analyze Report Findings

Analyze your custom report to identify insights:

• Market Size: Compare establishment counts, employment, and payroll across locations
• Competitive Density: Calculate establishments per capita or per square mile
• Market Value: Assess payroll per employee to understand compensation levels
• Growth Potential: Compare current market size with historical trends

Action: Analyze your custom report findings. Identify markets with optimal size, competition, and growth potential for your business model.

Step 4: Create Visualizations

Generate custom visualizations from your report data:

• Bar Charts: Compare market size (establishments, employment, payroll) across locations
• Line Charts: Show trends over time (if multi-year data available)
• Heat Maps: Display geographic market patterns
• Scatter Plots: Compare multiple metrics (e.g., establishments vs. payroll)

Action: Create visualizations from your custom report data. Use charts to identify market patterns, trends, and opportunities that raw data may not reveal.

Step 5: Make Your Location Decision

Use your custom report findings to make location decisions:

• Market Comparison: Compare target markets using report metrics
• Decision Matrix: Score locations on market size, competition, growth potential
• Validation: Validate report findings with additional market research
• Action Plan: Create location strategy based on report insights

Action: Use your custom report to create a decision matrix scoring each location on market size (40%), competition (30%), and growth potential (30%). Choose the location with highest score.

Common Use Cases

Scenario 1: Location Selection → Generate custom reports comparing 3-5 target markets for your industry. Compare establishment counts, employment, and payroll to identify optimal location.

Scenario 2: Competitive Analysis → Create custom reports showing competitor counts (establishments) and market concentration for your industry and target markets.

Scenario 3: Market Sizing → Generate custom reports combining ESTAB, EMP, and PAYANN to assess total market size and value for your industry and location.

Scenario 4: Expansion Planning → Create custom reports comparing current market with expansion targets. Use establishment growth trends to assess expansion opportunities.

Questions to Ask Yourself

• What industry (NAICS code) do I need data for?
• Which geographic areas (states, counties, metro areas) should I include?
• What metrics (establishments, employment, payroll) are most important for my decision?
• Do I need single-year or multi-year trend analysis?
• What format (CSV, PDF) do I need for data export?

Action Items Checklist

• Identify your report requirements (industry, geography, metrics, purpose)
• Generate custom CBP report with industry and geography filters
• Analyze report findings (market size, competition, growth potential)
• Create visualizations from report data
• Compare target markets using report metrics
• Create decision matrix scoring locations on key factors
• Validate report findings with additional market research
• Consult with Business Initiative for custom report generation and location strategy guidance

Industry-Specific Recommendations

Professional Services (NAICS 54): Generate custom reports combining ESTAB, EMP, and PAYANN. Compare markets like California (142,540 establishments, $188.9B payroll) vs. Texas (81,011 establishments, $85.7B payroll) to assess market size and value.

Technology Services (NAICS 51): Create custom reports focusing on tech hubs. Combine establishment counts with employment to assess workforce size and market activity.

Financial Services (NAICS 52): Generate reports emphasizing payroll concentration. Markets with high payroll indicate strong compensation clustering and market value.

Health Care (NAICS 62): Create custom reports combining establishment counts with employment. Health care markets require workforce analysis for location decisions.

Manufacturing (NAICS 31-33): Generate reports emphasizing employment and payroll. Manufacturing markets require workforce and compensation analysis.

Common Mistakes to Avoid

Mistake 1: Using Generic Reports Without Industry Filters Generic reports don’t reflect your industry’s specific market patterns. Always use NAICS-filtered data for your specific industry to ensure report accuracy.

Mistake 2: Single-Metric Reports Reports using only establishment counts miss employment and payroll intelligence. Always combine ESTAB, EMP, and PAYANN for comprehensive market analysis.

Mistake 3: Ignoring Geographic Context Reports without geographic filters may include irrelevant markets. Always filter by your target states, counties, or metro areas.

Mistake 4: Not Exporting Data for Advanced Analysis Reports without export capabilities limit analysis options. Always export data in CSV format to integrate with business intelligence tools.

Mistake 5: Not Validating with Market Research Custom reports show patterns but don’t reveal market dynamics, competitive positioning, or business model fit. Always validate with market research and local analysis.

Optimization Strategies

For Maximum Market Intelligence: Generate comprehensive reports combining ESTAB, EMP, and PAYANN with industry and geography filters. Export data for advanced analysis and visualization.

For Location Selection: Create comparison reports for 3-5 target markets. Use establishment counts, employment, and payroll to assess market size, competition, and growth potential.

For Competitive Analysis: Generate reports focusing on establishment counts and market concentration. Calculate establishments per capita to assess competitive density.

For Strategic Planning: Create multi-metric reports combining market size, competition, and growth trends. Export data to integrate with strategic planning tools.

Timing Considerations

Best Time to Generate Reports: When you’re actively researching locations or making location decisions. Custom reports provide real-time market intelligence for decision-making.

When to Update Reports: Review and update custom reports annually when new CBP releases become available. Market positions change, and what was optimal 2-3 years ago may not be today.

When to Reassess: Reassess custom report findings when market conditions change, new competitors enter, or business model evolves.

Resource Recommendations

For Custom Report Generation:

• Census Bureau County Business Patterns (official CBP data source)
• NAICS code lookup tools (identify your industry classification)
• Data export tools (CSV, PDF export capabilities)
• Visualization tools (charts, graphs, heat maps)

For Location Support:

• Business Initiative location strategy services
• Custom report generation services
• Market analysis consulting
• Location decision support

For Advanced Analysis:

• Business intelligence tools (Excel, Tableau, Power BI)
• Statistical analysis software (R, Python)
• Geographic information systems (GIS) for mapping
• Consult with Business Initiative for personalized custom report generation and location guidance

FAQs - Frequently Asked Questions About The Comprehensive CBP Report Generator: Custom

In Summary

Our comprehensive exploration of custom CBP report generation (2022) has revealed critical insights into market intelligence, location analysis, and strategic planning that can inform data-driven business decisions.

Key Findings:

• Custom reports reveal location-specific insights—professional services establishments range from 142,540 in California to 3,068 in Wyoming (46x difference), demonstrating how custom reports identify market opportunities
• Comprehensive analysis supports strategic decisions—custom CBP reports combine establishment counts, employment, and payroll data to provide complete market intelligence
• Data export enables advanced analysis—export capabilities (CSV, PDF) allow integration of CBP data with business intelligence systems for advanced market analysis
• Customizable visualizations reveal patterns—tailored charts and graphs help identify market trends, competitive positioning, and location opportunities
• Industry-specific reports provide targeted insights—NAICS-filtered reports reveal industry-specific patterns that generic market data cannot show

What This Means for Your Business: Understanding how to generate custom CBP reports helps you create targeted market intelligence, combine multiple data points for comprehensive analysis, and make strategic location decisions based on your specific business needs. Custom reports offer insights that generic market data cannot provide. The best approach combines comprehensive multi-metric reports (ESTAB, EMP, PAYANN) with industry-specific filters and geographic targeting.

Practical Applications:

• Location Selection: Generate custom reports comparing 3-5 target markets for your industry to identify optimal locations based on market size, competition, and growth potential
• Competitive Analysis: Create custom reports showing competitor counts and market concentration for your industry and target markets
• Market Sizing: Generate custom reports combining ESTAB, EMP, and PAYANN to assess total market size and value for your industry and location
• Strategic Planning: Use custom reports to support strategic planning with comprehensive market intelligence identifying opportunities and assessing growth potential

Next Steps:

1. Identify your report requirements (industry, geography, metrics, purpose)
2. Generate custom CBP report with industry and geography filters
3. Analyze report findings (market size, competition, growth potential)
4. Create visualizations from report data and export for advanced analysis
5. Consult with Business Initiative for custom report generation and location strategy guidance

Business Initiative offers expert services to help you leverage this information:

• Explore Profit Margin
• Explore Break Even Analysis
• Explore Break Even

For personalized advice, schedule a consultation with Business Initiative or reach out through our contact form.

Explore more by subscribing to The Initiative Newsletter or following us on X for the latest insights.

Tweet to @BisInitiative