LegalZoom
Legal Solutions Trusted By Millions
BusinessRocket
Start, Get, Grow, Manage Your Business!
Side-by-side comparison. Data as of 2026-02-16.
Company Background
LegalZoom
HQ: Glendale, California (101 N Brand Blvd)
Ownership: Public (NASDAQ: LZ)
Employees: 964+
Formations: 4,000,000+ businesses
Key Milestones
- Founded 2001 in California
- Pioneered online LLC formation
- Went public (NASDAQ: LZ) in 2021
- Acquired law firm operations
- Expanded to 4M+ formations with attorney-backed services
BusinessRocket
HQ: Sherman Oaks, California (15442 Ventura Blvd., Ste 101)
Ownership: Private (11-50 employees; founder-led)
Employees: 11-50
Formations: 50,000+ companies registered
Key Milestones
- Founded 2008 in California
- Expanded to 50,000+ formations
- Pioneered free registration + non-resident packages
- Released 2026 entrepreneur analysis report
- Built all-in-one portal for unlimited entities
Core Services
LegalZoom Services
Formation types:
- ✓ LLC
- ✓ Corporation (C-Corp, S-Corp)
- ✓ Nonprofit
- ✓ Foreign Qualification (all states)
- ✓ Change of Registered Agent
Differentiators:
- Privacy-focused RA (uses company address)
- Attorney-backed legal forms & reviews
- All-in-one legal ecosystem
- Corporate Veil protection guarantee
- 24/7 chat during formation
BusinessRocket Services
Formation types:
- ✓ LLC
- ✓ Corporation (C-Corp, S-Corp)
- ✓ Partnerships
- ✓ Foreign Qualification (all states)
- ✓ Change of Registered Agent
Differentiators:
- Lowest prices (25% savings vs. competitors)
- Up to 3 days faster processing
- Free compliance monitoring (35k+ alerts)
- No hidden fees or auto-renew traps
- Unlimited entity management in portal
Both offer nationwide RA coverage. Compare differentiators above to see where each shines.
Pricing & Value
| Category | LegalZoom | BusinessRocket | Winner |
|---|---|---|---|
| First Year Total | ~$249-$548+ (Pro + RA; state fees extra) | ~$199+ (formation + RA + docs; state fees extra) | BusinessRocket |
| RA Annual Fee | $249/year (not included; mandatory for privacy) | $249 first year (included in bundles); $99/year renewal | — |
| Value Score | 7.5/10 | 8.8/10 | BusinessRocket |
Speed & Performance
LegalZoom
Avg formation: 1-5 business days standard
Expedited: Same-day ($20+)
BusinessRocket
Avg formation: 1-3 business days (up to 3 days faster than competitors)
Expedited: Fastest standard processing; same-day in select states
Pros & Cons
LegalZoom — Pros
- ✓ 4M+ businesses formed
- ✓ Privacy-first RA
- ✓ Comprehensive legal ecosystem
- ✓ 24/7 chat support
- ✓ Trusted since 2001
LegalZoom — Cons
- ✗ RA $249/year
- ✗ No free Year 1 RA
- ✗ High overall costs
- ✗ Aggressive upsells
- ✗ Basic for simple needs
BusinessRocket — Pros
- ✓ 25% cheaper than competitors
- ✓ 3 days faster formation
- ✓ Free compliance monitoring
- ✓ Non-US resident packages
- ✓ All-in-one portal
BusinessRocket — Cons
- ✗ RA $99 renewal
- ✗ Add-ons like EIN extra
- ✗ Limited integrations
- ✗ Fewer reviews than Bizee
- ✗ Standard support hours
The Verdict
Choose LegalZoom if: The go-to for comprehensive legal services with privacy focus—ideal if you want forms, attorneys, and RA in one trusted place. Pricey but reliable for those valuing the brand.
Choose BusinessRocket if: Top-rated for a reason—fast, cheap, and reliable. Ideal if you want max value without the big-name markup.
Higher rating: BusinessRocket (8.8/10)