LegalZoom
Legal Solutions Trusted By Millions
Rocket Lawyer
Legal Made Simple
Side-by-side comparison. Data as of 2026-02-16.
Company Background
LegalZoom
HQ: Glendale, California (101 N Brand Blvd)
Ownership: Public (NASDAQ: LZ)
Employees: 964+
Formations: 4,000,000+ businesses
Key Milestones
- Founded 2001 in California
- Pioneered online LLC formation
- Went public (NASDAQ: LZ) in 2021
- Acquired law firm operations
- Expanded to 4M+ formations with attorney-backed services
Rocket Lawyer
HQ: San Francisco, California (182 Howard Street #830)
Ownership: Private (VC-backed; $290M+ funding)
Employees: 201-500
Formations: 1,000,000+ businesses (millions of documents created)
Key Milestones
- Founded 2008 in San Francisco
- Launched Rocket Lawyer On Call® attorney network
- Raised $290M+ funding
- Expanded to business formation + RA
- Hit 1M+ business customers
Core Services
LegalZoom Services
Formation types:
- ✓ LLC
- ✓ Corporation (C-Corp, S-Corp)
- ✓ Nonprofit
- ✓ Foreign Qualification (all states)
- ✓ Change of Registered Agent
Differentiators:
- Privacy-focused RA (uses company address)
- Attorney-backed legal forms & reviews
- All-in-one legal ecosystem
- Corporate Veil protection guarantee
- 24/7 chat during formation
Rocket Lawyer Services
Formation types:
- ✓ LLC
- ✓ Corporation (C-Corp, S-Corp)
- ✓ Nonprofit
- ✓ Foreign Qualification (limited states)
- ✓ Change of Registered Agent
Differentiators:
- Bundled membership ($39.99/mo) with attorney access
- Thousands of legal forms & templates
- Rocket Lawyer On Call® (discount attorney advice)
- e-Signature & document storage
- Free 7-day trial
Both offer nationwide RA coverage. Compare differentiators above to see where each shines.
Pricing & Value
| Category | LegalZoom | Rocket Lawyer | Winner |
|---|---|---|---|
| First Year Total | ~$249-$548+ (Pro + RA; state fees extra) | ~$99.99 + state fees + $479.88 membership (full value) | Rocket Lawyer |
| RA Annual Fee | $249/year (not included; mandatory for privacy) | $149.99/year (add-on; discounted for members) | — |
| Value Score | 7.5/10 | 8.0/10 | Rocket Lawyer |
Speed & Performance
LegalZoom
Avg formation: 1-5 business days standard
Expedited: Same-day ($20+)
Rocket Lawyer
Avg formation: Instant docs + 1-5 business days filing
Expedited: Available (add-on)
Pros & Cons
LegalZoom — Pros
- ✓ 4M+ businesses formed
- ✓ Privacy-first RA
- ✓ Comprehensive legal ecosystem
- ✓ 24/7 chat support
- ✓ Trusted since 2001
LegalZoom — Cons
- ✗ RA $249/year
- ✗ No free Year 1 RA
- ✗ High overall costs
- ✗ Aggressive upsells
- ✗ Basic for simple needs
Rocket Lawyer — Pros
- ✓ Unlimited attorney calls
- ✓ Legal form library
- ✓ Membership discounts
- ✓ e-Signature included
- ✓ 1M+ customers
Rocket Lawyer — Cons
- ✗ Membership required for value
- ✗ RA $149.99 extra
- ✗ Auto-renew issues
- ✗ Not formation-focused
- ✗ Higher ongoing cost
The Verdict
Choose LegalZoom if: The go-to for comprehensive legal services with privacy focus—ideal if you want forms, attorneys, and RA in one trusted place. Pricey but reliable for those valuing the brand.
Choose Rocket Lawyer if: Perfect for businesses needing more than just formation—attorney access and forms make the membership worthwhile. Ideal if you value legal support beyond setup.
Higher rating: Rocket Lawyer (8.3/10)