Rocket Lawyer
Legal Made Simple
incorporate.com
Long-Established Business Formation & Compliance
Side-by-side comparison. Data as of 2026-02-16.
Company Background
Rocket Lawyer
HQ: San Francisco, California (182 Howard Street #830)
Ownership: Private (VC-backed; $290M+ funding)
Employees: 201-500
Formations: 1,000,000+ businesses (millions of documents created)
Key Milestones
- Founded 2008 in San Francisco
- Launched Rocket Lawyer On Call® attorney network
- Raised $290M+ funding
- Expanded to business formation + RA
- Hit 1M+ business customers
incorporate.com
HQ: Wilmington, Delaware (2711 Centerville Road)
Ownership: Private (subsidiary of Corporation Service Company - CSC)
Employees: 100+
Formations: 750,000+ businesses
Key Milestones
- Founded 1899 as The Company Corporation
- Rebranded to incorporate.com
- Expanded to 50 states + DC
- Integrated with CSC Navigator compliance tools
- Served Fortune 1000 & law firms
Core Services
Rocket Lawyer Services
Formation types:
- ✓ LLC
- ✓ Corporation (C-Corp, S-Corp)
- ✓ Nonprofit
- ✓ Foreign Qualification (limited states)
- ✓ Change of Registered Agent
Differentiators:
- Bundled membership ($39.99/mo) with attorney access
- Thousands of legal forms & templates
- Rocket Lawyer On Call® (discount attorney advice)
- e-Signature & document storage
- Free 7-day trial
incorporate.com Services
Formation types:
- ✓ LLC
- ✓ Corporation (C-Corp, S-Corp)
- ✓ Nonprofit
- ✓ Foreign Qualification (all states)
- ✓ Change of Registered Agent
Differentiators:
- 120+ years legacy (CSC)
- CSC Navigator compliance platform
- Corporate Veil Guarantee ($75k)
- Mandatory RA integration
- Full-service for law firms & corps
Both offer nationwide RA coverage. Compare differentiators above to see where each shines.
Pricing & Value
| Category | Rocket Lawyer | incorporate.com | Winner |
|---|---|---|---|
| First Year Total | ~$99.99 + state fees + $479.88 membership (full value) | ~$334+ (formation + mandatory RA; state fees extra) | Rocket Lawyer |
| RA Annual Fee | $149.99/year (add-on; discounted for members) | $235/year (mandatory; no free year; can't opt out easily) | — |
| Value Score | 8.0/10 | 6.8/10 | Rocket Lawyer |
Speed & Performance
Rocket Lawyer
Avg formation: Instant docs + 1-5 business days filing
Expedited: Available (add-on)
incorporate.com
Avg formation: 1-5 business days standard
Expedited: Same-day (add $20)
Pros & Cons
Rocket Lawyer — Pros
- ✓ Unlimited attorney calls
- ✓ Legal form library
- ✓ Membership discounts
- ✓ e-Signature included
- ✓ 1M+ customers
Rocket Lawyer — Cons
- ✗ Membership required for value
- ✗ RA $149.99 extra
- ✗ Auto-renew issues
- ✗ Not formation-focused
- ✗ Higher ongoing cost
incorporate.com — Pros
- ✓ Longest track record (1899)
- ✓ 750k+ formations
- ✓ Enterprise compliance tools
- ✓ All 50 states coverage
- ✓ Corporate Veil Guarantee
incorporate.com — Cons
- ✗ RA $235 mandatory
- ✗ No free Year 1 RA
- ✗ High overall costs
- ✗ Mixed reviews
- ✗ Restrictive policies
The Verdict
Choose Rocket Lawyer if: Perfect for businesses needing more than just formation—attorney access and forms make the membership worthwhile. Ideal if you value legal support beyond setup.
Choose incorporate.com if: The granddaddy of formation services—reliable for complex needs, but overpriced and restrictive for most founders. Use only if you need full CSC ecosystem.
Higher rating: Rocket Lawyer (8.3/10)