Rocket Lawyer
Legal Made Simple
Tailor Brands
AI-Powered Branding + Business Formation
Side-by-side comparison. Data as of 2026-02-16.
Company Background
Rocket Lawyer
HQ: San Francisco, California (182 Howard Street #830)
Ownership: Private (VC-backed; $290M+ funding)
Employees: 201-500
Formations: 1,000,000+ businesses (millions of documents created)
Key Milestones
- Founded 2008 in San Francisco
- Launched Rocket Lawyer On Call® attorney network
- Raised $290M+ funding
- Expanded to business formation + RA
- Hit 1M+ business customers
Tailor Brands
HQ: New York, NY (120 East Street; Tel Aviv roots)
Ownership: Private (VC-backed; series C, $74M+ raised)
Employees: 200+ (197-256 est. 2025)
Formations: Hundreds of thousands (empowers 100k+ annually)
Key Milestones
- Founded 2014 (AI logo pioneer)
- Expanded to full business platform (formation, branding, tools)
- Raised $74M+; hit hundreds of thousands of users
- Launched AI Co-Founder Navi
- Integrated 24+ services (LLC to website)
Core Services
Rocket Lawyer Services
Formation types:
- ✓ LLC
- ✓ Corporation (C-Corp, S-Corp)
- ✓ Nonprofit
- ✓ Foreign Qualification (limited states)
- ✓ Change of Registered Agent
Differentiators:
- Bundled membership ($39.99/mo) with attorney access
- Thousands of legal forms & templates
- Rocket Lawyer On Call® (discount attorney advice)
- e-Signature & document storage
- Free 7-day trial
Tailor Brands Services
Formation types:
- ✓ LLC
- ✓ Corporation (C-Corp, S-Corp)
- ✓ Foreign Qualification (all states)
- ✓ Change of Registered Agent
Differentiators:
- All-in-one: formation + branding (logo, site, cards)
- AI Co-Founder Navi (filings, deadlines, growth)
- End-to-end brand identity
- Business builder platform
- Free Lite formation
Both offer nationwide RA coverage. Compare differentiators above to see where each shines.
Pricing & Value
| Category | Rocket Lawyer | Tailor Brands | Winner |
|---|---|---|---|
| First Year Total | ~$99.99 + state fees + $479.88 membership (full value) | ~$0 + state fees (Lite); $199 + RA $199 (Essential) | Tailor Brands |
| RA Annual Fee | $149.99/year (add-on; discounted for members) | $199/year (add-on; no free Year 1) | — |
| Value Score | 8.0/10 | 8.3/10 | Tailor Brands |
Speed & Performance
Rocket Lawyer
Avg formation: Instant docs + 1-5 business days filing
Expedited: Available (add-on)
Tailor Brands
Avg formation: 7-10 business days standard; 1-3 days (higher tiers)
Expedited: Included in Essential/Elite (fast)
Pros & Cons
Rocket Lawyer — Pros
- ✓ Unlimited attorney calls
- ✓ Legal form library
- ✓ Membership discounts
- ✓ e-Signature included
- ✓ 1M+ customers
Rocket Lawyer — Cons
- ✗ Membership required for value
- ✗ RA $149.99 extra
- ✗ Auto-renew issues
- ✗ Not formation-focused
- ✗ Higher ongoing cost
Tailor Brands — Pros
- ✓ AI branding (logo, site)
- ✓ Lite $0 formation
- ✓ All-in-one platform
- ✓ Fast expedited
- ✓ 4.7 Trustpilot
Tailor Brands — Cons
- ✗ RA $199 add-on
- ✗ No free Year 1 RA
- ✗ Premium for basics
- ✗ Some billing notes
- ✗ Limited RA depth
The Verdict
Choose Rocket Lawyer if: Perfect for businesses needing more than just formation—attorney access and forms make the membership worthwhile. Ideal if you value legal support beyond setup.
Choose Tailor Brands if: The standout for founders who want formation *plus* instant brand identity—AI tools make it fun and professional. Perfect if branding is part of your launch strategy.
Tie: Both rated 8.3/10