ZenBusiness
AI-Powered Business Formation & Compliance
InCorp
The Premier Registered Agent Service™
Side-by-side comparison. Data as of 2026-02-16.
Company Background
ZenBusiness
HQ: Austin, Texas
Ownership: Private (VC-backed; Public Benefit Corporation)
Employees: 600+
Formations: 850,000+
Key Milestones
- Founded 2015 in Austin, TX
- Raised significant VC funding
- Became Public Benefit Corporation
- Launched AI assistant 'Navi'
- Surpassed 850k businesses formed
InCorp
HQ: Las Vegas, Nevada (9107 West Russell Road, Suite 100)
Ownership: Private (independent; founder-led)
Employees: 51-200
Formations: 250,000+ clients
Key Milestones
- Founded 1998 in Las Vegas, NV
- Expanded to national RA services in 2003
- Developed proprietary EntityWatch® tech
- Hit 250,000+ clients worldwide
- Named top RA in multiple states (Forbes 2025)
Core Services
ZenBusiness Services
Formation types:
- ✓ LLC
- ✓ Corporation (C-Corp, S-Corp)
- ✓ Nonprofit
- ✓ Foreign Qualification (all states)
- ✓ Change of Registered Agent
Differentiators:
- AI-powered platform (Navi assistant)
- 100% Accuracy Guarantee
- Worry-Free Compliance
- Modern, intuitive dashboard
- Lifetime alerts & tools
InCorp Services
Formation types:
- ✓ LLC
- ✓ Corporation (C-Corp, S-Corp)
- ✓ Limited Partnership (LP)
- ✓ Limited Liability Limited Partnership (LLP)
- ✓ Nonprofit
- ✓ Foreign Qualification (all states)
- ✓ Change of Registered Agent
Differentiators:
- Multi-year RA discounts (up to 33% off)
- EntityWatch® for corporate identity protection
- iOS app for entity management
- 24/7 online access
- Beats any competitor's price guarantee
Both offer nationwide RA coverage. Compare differentiators above to see where each shines.
Pricing & Value
| Category | ZenBusiness | InCorp | Winner |
|---|---|---|---|
| First Year Total | ~$0 + state fees (Starter); $199 + RA (Pro) | ~$228+ (formation + RA; state fees extra) | ZenBusiness |
| RA Annual Fee | Free Year 1 (Premium); $99 first year then $199 renewal | $129/year; multi-year: 2yr $117, 3yr $105, 4yr $96, 5yr $87 | — |
| Value Score | 8.7/10 | 8.2/10 | ZenBusiness |
Speed & Performance
ZenBusiness
Avg formation: 1-3 business days (higher tiers); 7-14 days (Starter)
Expedited: Included in Pro & Premium
InCorp
Avg formation: 2 business days standard
Expedited: Same-day document delivery (included)
Pros & Cons
ZenBusiness — Pros
- ✓ AI-powered modern platform
- ✓ 100% Accuracy Guarantee
- ✓ Excellent support
- ✓ Free Starter plan
- ✓ Worry-Free Compliance
ZenBusiness — Cons
- ✗ RA $199 renewal
- ✗ Add-ons increase cost
- ✗ No free Year 1 RA on lower plans
- ✗ Some billing issues
- ✗ Premium gets expensive
InCorp — Pros
- ✓ 33% RA savings on multi-year
- ✓ EntityWatch® identity protection
- ✓ 4th largest RA provider
- ✓ iOS app + 24/7 access
- ✓ Price-beat guarantee
InCorp — Cons
- ✗ Some billing disputes
- ✗ RA renewal after Year 1
- ✗ Basic vs. AI tools
- ✗ Fewer reviews than giants
- ✗ Add-ons extra
The Verdict
Choose ZenBusiness if: One of the strongest modern players in the space. ZenBusiness excels with its beautiful AI-powered platform, strong guarantees, and top-tier customer support. Highly recommended for founders who want a premium experience without the corporate feel.
Choose InCorp if: Perfect for businesses committing long-term—saves big on RA while delivering pro compliance. Great if you value stability and tech like EntityWatch®.
Higher rating: ZenBusiness (8.8/10)