You have investment opportunities.
You don’t know if they’re worth it. You can’t decide. You’re paralyzed.
You’re missing opportunities. You’re wasting time. You’re losing money.
Investment decision paralysis costs growth.
You can’t evaluate investments. You can’t prioritize. You can’t decide.
This guide shows you how to evaluate investments.
Use ROI. Use NPV. Use DCF. Make confident decisions.
Key Takeaways
- Investment evaluation requires multiple metrics—use ROI for quick returns, NPV for value creation, and DCF for intrinsic value
- ROI shows percentage return, NPV shows dollar value created, and DCF shows true business worth—use all three together
- Use ROI Calculator, NPV Calculator, and DCF Calculator to evaluate investments from different angles for complete analysis
- Investment decision framework prioritizes opportunities by ROI, NPV, and strategic fit to make confident decisions
- Avoid analysis paralysis by setting decision criteria upfront and using calculators to evaluate quickly and consistently
Table of Contents
Why Investment Evaluation Matters
Investment evaluation determines growth.
Without investment evaluation:
- You can’t decide which opportunities to pursue
- You waste money on bad investments
- You miss good opportunities
- Growth is limited
- Decisions are based on gut feeling
With investment evaluation:
- You can confidently choose best opportunities
- You avoid bad investments
- You maximize returns
- Growth accelerates
- Decisions are based on data
The reality: Investment decision paralysis costs businesses 20-40% of potential growth.
Most businesses don’t evaluate investments systematically. They guess. They hope. They fail.
The truth: Investment evaluation is measurable. Calculate it. Compare it. Decide confidently.
Understanding Investment Metrics
Three metrics evaluate investments from different angles.
Metric 1: ROI (Return on Investment)
ROI shows percentage return.
The formula:
- ROI = (Gain from Investment - Cost of Investment) / Cost of Investment × 100
What it shows:
- Percentage return on investment
- Quick comparison between opportunities
- Simple to understand
Best for: Quick evaluation. Comparing similar investments.
Metric 2: NPV (Net Present Value)
NPV shows dollar value created.
The formula:
- NPV = Sum of (Cash Flow / (1 + Discount Rate)^Year) - Initial Investment
What it shows:
- Dollar value created by investment
- Accounts for time value of money
- Positive NPV = good investment
Best for: Evaluating cash flow over time. Comparing different timeframes.
Metric 3: DCF (Discounted Cash Flow)
DCF shows intrinsic business value.
The formula:
- DCF = Sum of (Future Cash Flows / (1 + Discount Rate)^Year) + Terminal Value
What it shows:
- True business worth
- Accounts for long-term value
- Most comprehensive evaluation
Best for: Business valuations. Long-term investments. Strategic decisions.
Calculating ROI
Calculate ROI for quick evaluation.
Step 1: Identify Investment Cost
Calculate total investment cost.
Cost includes:
- Initial investment
- Setup costs
- Training costs
- Any upfront expenses
Total: Your investment cost.
Step 2: Estimate Gain
Estimate gain from investment.
Gain includes:
- Revenue increase
- Cost savings
- Profit improvement
- Any financial benefit
Total: Your expected gain.
Step 3: Calculate ROI
Subtract cost from gain, divide by cost.
The formula:
- ROI = (Gain - Cost) / Cost × 100
Example:
- Investment cost: $50,000
- Expected gain: $75,000
- ROI = ($75,000 - $50,000) / $50,000 × 100 = 50%
You expect 50% return on investment.
Step 4: Use Calculator
Use the ROI Calculator to calculate automatically.
The calculator shows:
- ROI percentage
- Payback period
- Break-even analysis
- Comparison tools
Calculating NPV
Calculate NPV for time-adjusted evaluation.
Step 1: Estimate Cash Flows
Estimate cash flows for each period.
Cash flows:
- Year 1: $X
- Year 2: $Y
- Year 3: $Z
- And so on…
Include all cash inflows and outflows.
Step 2: Determine Discount Rate
Determine appropriate discount rate.
Discount rate:
- Cost of capital
- Required return
- Risk-adjusted rate
- Typically 8-15% for businesses
Step 3: Calculate NPV
Discount cash flows and subtract initial investment.
The formula:
- NPV = Sum of (Cash Flow / (1 + Discount Rate)^Year) - Initial Investment
Use the NPV Calculator to calculate automatically.
Example:
- Initial investment: $100,000
- Year 1 cash flow: $30,000
- Year 2 cash flow: $40,000
- Year 3 cash flow: $50,000
- Discount rate: 10%
- NPV = $4,355
Positive NPV means investment creates value.
Calculating DCF
Calculate DCF for comprehensive valuation.
Step 1: Project Cash Flows
Project cash flows for forecast period.
Forecast period:
- Typically 5-10 years
- Based on business plan
- Include growth assumptions
Step 2: Calculate Terminal Value
Calculate terminal value at end of forecast.
Terminal value:
- Perpetuity method
- Exit multiple method
- Growth rate method
Step 3: Determine Discount Rate
Determine weighted average cost of capital (WACC).
WACC includes:
- Cost of equity
- Cost of debt
- Weighted average
Step 4: Calculate DCF
Discount cash flows and add terminal value.
The formula:
- DCF = Sum of (Cash Flows / (1 + WACC)^Year) + Terminal Value / (1 + WACC)^Final Year
Use the DCF Calculator to calculate automatically.
Compare DCF to investment cost to evaluate.
Investment Decision Framework
Use this framework to make investment decisions.
Step 1: Calculate All Three Metrics
Calculate ROI, NPV, and DCF for each opportunity.
Calculate:
- ROI using ROI Calculator
- NPV using NPV Calculator
- DCF using DCF Calculator
Step 2: Compare Opportunities
Compare all opportunities using metrics.
Compare:
- ROI (higher is better)
- NPV (positive and higher is better)
- DCF vs. cost (DCF > cost is better)
Step 3: Evaluate Strategic Fit
Evaluate strategic alignment.
Strategic factors:
- Aligns with business goals
- Fits core competencies
- Supports growth strategy
- Manages risk appropriately
Step 4: Prioritize Investments
Prioritize based on metrics and strategy.
Prioritization:
- High ROI + Positive NPV + Strategic fit = Top priority
- Medium metrics + Strategic fit = Consider
- Low metrics or poor fit = Reject
Step 5: Make Decision
Make decision based on analysis.
Decision criteria:
- ROI above threshold (e.g., 20%+)
- Positive NPV
- DCF exceeds cost
- Strong strategic fit
Use the 360° Investment View Guide to use all three tools together.
Your Next Steps
Stop guessing about investments. Start evaluating.
This week:
- Calculate ROI for your next investment opportunity using the ROI Calculator
- Calculate NPV using the NPV Calculator
- Calculate DCF using the DCF Calculator
- Compare results to make decision
This month:
- Evaluate all pending investment opportunities
- Prioritize based on metrics
- Make investment decisions
- Track results
Ongoing:
- Evaluate all opportunities using all three metrics
- Compare to decision criteria
- Make data-driven decisions
- Review investment performance
Remember: Investment evaluation enables growth. Calculate metrics. Compare opportunities. Decide confidently.
Key Takeaways Recap
- Investment evaluation requires multiple metrics—use ROI for quick returns, NPV for value creation, and DCF for intrinsic value
- ROI shows percentage return, NPV shows dollar value created, and DCF shows true business worth—use all three together
- Use ROI Calculator, NPV Calculator, and DCF Calculator to evaluate investments from different angles for complete analysis
- Investment decision framework prioritizes opportunities by ROI, NPV, and strategic fit to make confident decisions
- Avoid analysis paralysis by setting decision criteria upfront and using calculators to evaluate quickly and consistently
Related Tools and Resources
Investment Evaluation Calculators
- ROI Calculator - Calculate return on investment
- NPV Calculator - Calculate net present value
- DCF Calculator - Calculate discounted cash flow
- IRR Calculator - Calculate internal rate of return
Investment Analysis Guides
- 360° Investment View Guide - Use all investment tools together
- DCF Valuation Guide - Comprehensive DCF analysis
Need help evaluating investment opportunities? Contact Business Initiative for investment analysis and strategic guidance.