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Pitching Yourself on Your Own Investment: A Decision Memo Template for Founders



By: Jack Nicholaisen author image
article image

You want to invest.

You need clarity.

You need a decision memo.

You need self-pitch framework.

Investment decision memo. Self-pitch template. Clarity framework. Your decision.

This guide shows you how.

Memo structure. Investment analysis. Decision framework. Your clarity.

Read this. Build memo. Make decision.

article summaryKey Takeaways

  • Calculate all metrics—use NPV, IRR, ROI, and DCF calculators to get complete financial picture
  • Document opportunity—clearly describe what you're investing in and why
  • Assess risk—honestly evaluate risks and how you'll manage them
  • Justify investment—explain why this investment makes sense now
  • Make decision—use memo to force clear go/no-go decision
investment decision memo self-pitch template clarity framework

Why Memo Matters

Memo forces clarity.

What happens without memo:

  • Decisions are emotional
  • Analysis is incomplete
  • Mistakes are made
  • Capital is wasted

What happens with memo:

  • Decisions are rational
  • Analysis is complete
  • Mistakes are avoided
  • Capital is protected

The reality: Memo enables smart decisions.

Calculating Metrics

Calculate all key metrics:

Calculate NPV

Calculate it:

Why it matters: NPV shows value creation.

Calculate IRR

Calculate it:

Why it matters: IRR shows return rate.

Calculate ROI

Calculate it:

  • Use our ROI Calculator
  • Enter investment and return
  • See ROI percentage
  • Document in memo

Why it matters: ROI shows return percentage.

Calculate DCF

Calculate it:

  • Use our DCF Calculator
  • Enter cash flow projections
  • See present value
  • Document in memo

Why it matters: DCF shows true value.

Pro tip: Calculate all metrics. NPV, IRR, ROI, DCF. Document all in memo. See our 360° investment view guide for comprehensive analysis.

investment metrics calculation NPV IRR ROI DCF decision memo

Documenting Opportunity

Document the opportunity clearly:

What You’re Investing In

What to document:

  • Clear description
  • Business model
  • Market opportunity
  • Competitive position

Why it matters: Documentation enables evaluation.

Why It’s Attractive

What to document:

  • Key strengths
  • Unique advantages
  • Growth potential
  • Strategic fit

Why it matters: Documentation shows rationale.

Expected Outcomes

What to document:

  • Revenue projections
  • Growth expectations
  • Strategic benefits
  • Timeline

Why it matters: Documentation shows vision.

Pro tip: Document opportunity. What, why, expected outcomes. Clear documentation enables evaluation.

Assessing Risk

Assess risk honestly:

Identify Risks

What risks to identify:

  • Market risks
  • Execution risks
  • Financial risks
  • Competitive risks

Why it matters: Risk identification enables management.

Evaluate Risk Level

What level to evaluate:

  • Low, medium, high
  • Probability of risks
  • Impact of risks
  • Risk-return balance

Why it matters: Risk evaluation enables decision.

Risk Mitigation

What mitigation to plan:

  • How to reduce risks
  • Contingency plans
  • Exit strategies
  • Risk monitoring

Why it matters: Risk mitigation protects capital.

Pro tip: Assess risk. Identify risks, evaluate level, plan mitigation. Honest assessment enables smart decisions.

investment risk assessment risk identification mitigation planning

Justifying Investment

Justify why investment makes sense:

Strategic Justification

What to justify:

  • Strategic fit
  • Business alignment
  • Growth opportunity
  • Competitive advantage

Why it matters: Strategic justification shows purpose.

Financial Justification

What to justify:

  • Positive NPV
  • Good IRR
  • Strong ROI
  • Value creation

Why it matters: Financial justification shows value.

Timing Justification

What to justify:

  • Why now
  • Market timing
  • Business readiness
  • Opportunity window

Why it matters: Timing justification shows urgency.

Pro tip: Justify investment. Strategic, financial, timing. Clear justification enables decision.

Making Decision

Use memo to make decision:

Review All Sections

What to review:

  • All metrics
  • Opportunity description
  • Risk assessment
  • Justification

Why it matters: Complete review enables decision.

Force Go/No-Go

What decision to make:

  • Clear go decision
  • Clear no decision
  • Conditional go
  • Defer decision

Why it matters: Clear decision enables action.

Document Decision

What to document:

  • Final decision
  • Reasoning
  • Conditions
  • Next steps

Why it matters: Documentation enables accountability.

Pro tip: Make decision. Review all sections, force go/no-go, document decision. Memo enables clarity.

Your Next Steps

Calculate metrics. Build memo. Make decision.

This Week:

  1. Review this guide
  2. Calculate all key metrics
  3. Start building decision memo
  4. Document opportunity

This Month:

  1. Complete decision memo
  2. Assess all risks
  3. Justify investment
  4. Make final decision

Going Forward:

  1. Use memo for all investments
  2. Refine template over time
  3. Improve decision-making
  4. Protect capital

Need help? Check out our Net Present Value Calculator for NPV calculation, our Internal Rate of Return Calculator for IRR calculation, our ROI Calculator for ROI calculation, our DCF Calculator for valuation, and our 360° investment view guide for comprehensive analysis.


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Sources & Additional Information

This guide provides general information about investment decision memos. Your specific situation may require different considerations.

For NPV calculation, see our Net Present Value Calculator.

For IRR calculation, see our Internal Rate of Return Calculator.

For ROI calculation, see our ROI Calculator.

For DCF valuation, see our DCF Calculator.

Consult with professionals for advice specific to your situation.

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About the Author

jack nicholaisen
Jack Nicholaisen

Jack Nicholaisen is the founder of Businessinitiative.org. After acheiving the rank of Eagle Scout and studying Civil Engineering at Milwaukee School of Engineering (MSOE), he has spent the last 5 years dissecting the mess of informaiton online about LLCs in order to help aspiring entrepreneurs and established business owners better understand everything there is to know about starting, running, and growing Limited Liability Companies and other business entities.