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Small Bets vs. Big Swings: Using Scenario Analysis to Size Your Investments



By: Jack Nicholaisen author image
article image

You have investment opportunities.

You don’t know how much to invest.

You need scenario analysis.

You need sizing strategy.

Small bets. Big swings. Scenario analysis. Your strategy.

This guide shows you how.

Investment sizing. Risk management. Scenario modeling. Your success.

Read this. Model scenarios. Size investments.

article summaryKey Takeaways

  • Model scenarios—use NPV and DCF calculators to model best, base, and worst case outcomes
  • Start small—test with small bets when uncertainty is high or learning is needed
  • Go big—commit heavily when confidence is high and opportunity is clear
  • Use DCF for valuation—use DCF Calculator to value opportunities before sizing
  • Balance portfolio—mix small bets and big swings to balance risk and return
small bets vs big swings scenario analysis investment sizing strategy

Why Sizing Matters

Sizing determines risk and return.

What happens with wrong sizing:

  • Too small: Opportunities are missed
  • Too large: Capital is at risk
  • Resources are wasted
  • Growth is constrained

What happens with right sizing:

  • Opportunities are captured
  • Capital is protected
  • Resources are optimized
  • Growth is accelerated

The reality: Sizing enables success.

Modeling Scenarios

Model multiple scenarios:

Best Case Scenario

What to model:

  • Highest revenue projections
  • Lowest cost assumptions
  • Fastest growth rates
  • Best outcomes

Why it matters: Best case shows upside potential.

Base Case Scenario

What to model:

  • Expected revenue projections
  • Normal cost assumptions
  • Typical growth rates
  • Most likely outcomes

Why it matters: Base case shows expected results.

Worst Case Scenario

What to model:

  • Lowest revenue projections
  • Highest cost assumptions
  • Slowest growth rates
  • Worst outcomes

Why it matters: Worst case shows downside risk.

Pro tip: Model scenarios. Best case, base case, worst case. Scenarios show range of outcomes. Use our Net Present Value Calculator for each scenario.

scenario analysis best base worst case investment outcomes

Starting Small

Start with small bets:

When to Start Small

When to test small:

  • High uncertainty
  • Learning needed
  • Unproven opportunity
  • High risk

Why it matters: Small bets reduce risk.

Benefits of Small Bets

What benefits:

  • Lower risk exposure
  • Learning opportunity
  • Flexibility to adjust
  • Ability to test

Why it matters: Benefits enable smart scaling.

Scaling Up

When to scale:

  • Small bet succeeds
  • Confidence increases
  • Opportunity proves out
  • Risk decreases

Why it matters: Scaling captures upside.

Pro tip: Start small. Test when uncertainty is high, learn from results, scale when proven. Small bets reduce risk.

Going Big

Commit heavily when appropriate:

When to Go Big

When to commit heavily:

  • High confidence
  • Clear opportunity
  • Proven track record
  • Low risk

Why it matters: Big swings capture big opportunities.

Benefits of Big Swings

What benefits:

  • Capture full opportunity
  • Competitive advantage
  • Faster growth
  • Higher returns

Why it matters: Benefits enable transformation.

Managing Risk

How to manage:

  • Use scenario analysis
  • Build in buffers
  • Monitor closely
  • Have exit plan

Why it matters: Risk management protects capital.

Pro tip: Go big. Commit when confidence is high, opportunity is clear, risk is manageable. Big swings capture big opportunities.

big swings investment commitment high confidence clear opportunity

Using DCF for Valuation

Use DCF to value opportunities:

Calculate DCF

Calculate it:

  • Use our DCF Calculator
  • Enter cash flow projections
  • Enter discount rate
  • See present value

Why it matters: DCF shows true value.

Use for Sizing

How to use:

  • Value opportunity with DCF
  • Compare to investment needed
  • Determine appropriate size
  • Balance value and risk

Why it matters: DCF enables smart sizing.

Multiple Scenarios

What scenarios to model:

  • Best case DCF
  • Base case DCF
  • Worst case DCF
  • Size based on scenarios

Why it matters: Scenarios show value range.

Pro tip: Use DCF. Calculate value, use for sizing, model multiple scenarios. See our DCF Calculator for valuation.

Balancing Portfolio

Balance small bets and big swings:

Portfolio Mix

What mix to create:

  • Some small bets for learning
  • Some big swings for growth
  • Balance risk and return
  • Diversify opportunities

Why it matters: Balance optimizes outcomes.

Risk Management

How to manage:

  • Limit big swing exposure
  • Diversify small bets
  • Monitor portfolio
  • Adjust as needed

Why it matters: Risk management protects capital.

Optimization

How to optimize:

  • Increase winners
  • Decrease losers
  • Rebalance regularly
  • Focus on best opportunities

Why it matters: Optimization improves returns.

Pro tip: Balance portfolio. Mix small bets and big swings, manage risk, optimize over time. Balance enables success.

Your Next Steps

Model scenarios. Decide sizing. Balance portfolio.

This Week:

  1. Review this guide
  2. Model scenarios for opportunities
  3. Decide small bet vs. big swing
  4. Calculate DCF valuations

This Month:

  1. Make investment decisions
  2. Size investments appropriately
  3. Balance portfolio
  4. Monitor results

Going Forward:

  1. Use scenario analysis regularly
  2. Adjust sizing based on results
  3. Optimize portfolio mix
  4. Improve decision-making

Need help? Check out our Net Present Value Calculator for scenario analysis, our DCF Calculator for valuation, our investment triage framework guide for ranking, and our 360° investment view guide for comprehensive analysis.


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Sources & Additional Information

This guide provides general information about investment sizing using scenario analysis. Your specific situation may require different considerations.

For NPV calculation, see our Net Present Value Calculator.

For DCF valuation, see our DCF Calculator.

For investment triage, see our Investment Triage Framework Guide.

Consult with professionals for advice specific to your situation.

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About the Author

jack nicholaisen
Jack Nicholaisen

Jack Nicholaisen is the founder of Businessinitiative.org. After acheiving the rank of Eagle Scout and studying Civil Engineering at Milwaukee School of Engineering (MSOE), he has spent the last 5 years dissecting the mess of informaiton online about LLCs in order to help aspiring entrepreneurs and established business owners better understand everything there is to know about starting, running, and growing Limited Liability Companies and other business entities.