LegalZoom
Legal Solutions Trusted By Millions
Inc Authority
100% Free Business Formation Services
Side-by-side comparison. Data as of 2026-02-16.
Company Background
LegalZoom
HQ: Glendale, California (101 N Brand Blvd)
Ownership: Public (NASDAQ: LZ)
Employees: 964+
Formations: 4,000,000+ businesses
Key Milestones
- Founded 2001 in California
- Pioneered online LLC formation
- Went public (NASDAQ: LZ) in 2021
- Acquired law firm operations
- Expanded to 4M+ formations with attorney-backed services
Inc Authority
HQ: Reno, Nevada (3773 Howard Hughes Pkwy, Suite 500S)
Ownership: Private (independent)
Employees: 120+
Formations: 250,000+ entities
Key Milestones
- Founded 1989 in Reno, NV
- Pioneered free formation model
- Hit 250,000+ formations
- Partnered with Daymond John (Shark Tank) in 2021
- Inc. 5000 ranking for multiple years
Core Services
LegalZoom Services
Formation types:
- ✓ LLC
- ✓ Corporation (C-Corp, S-Corp)
- ✓ Nonprofit
- ✓ Foreign Qualification (all states)
- ✓ Change of Registered Agent
Differentiators:
- Privacy-focused RA (uses company address)
- Attorney-backed legal forms & reviews
- All-in-one legal ecosystem
- Corporate Veil protection guarantee
- 24/7 chat during formation
Inc Authority Services
Formation types:
- ✓ LLC
- ✓ Corporation (C-Corp, S-Corp)
- ✓ Foreign Qualification (limited)
- ✓ Change of Registered Agent
Differentiators:
- Truly free formation ($0 service fee + state fees only)
- Free 1-year RA + EIN
- Tax-deductible state fees
- Worry-free guarantee
- High-volume upsell support (credit, funding)
Both offer nationwide RA coverage. Compare differentiators above to see where each shines.
Pricing & Value
| Category | LegalZoom | Inc Authority | Winner |
|---|---|---|---|
| First Year Total | ~$249-$548+ (Pro + RA; state fees extra) | ~$0 + state fees (free formation + RA) | Inc Authority |
| RA Annual Fee | $249/year (not included; mandatory for privacy) | Free Year 1; $99/year renewal (or higher bundles) | — |
| Value Score | 7.5/10 | 8.5/10 | Inc Authority |
Speed & Performance
LegalZoom
Avg formation: 1-5 business days standard
Expedited: Same-day ($20+)
Inc Authority
Avg formation: 24 hours processing + state time
Expedited: Free 24-hour (standard)
Public Reviews
| Source | LegalZoom | Inc Authority |
|---|---|---|
| Trustpilot | 4.6/5 | 4.8/5 |
| — | 4.9/5 |
Pros & Cons
LegalZoom — Pros
- ✓ 4M+ businesses formed
- ✓ Privacy-first RA
- ✓ Comprehensive legal ecosystem
- ✓ 24/7 chat support
- ✓ Trusted since 2001
LegalZoom — Cons
- ✗ RA $249/year
- ✗ No free Year 1 RA
- ✗ High overall costs
- ✗ Aggressive upsells
- ✗ Basic for simple needs
Inc Authority — Pros
- ✓ 100% free service fee
- ✓ Free 1-year RA + EIN
- ✓ 24-hour fast processing
- ✓ Tax & funding analysis
- ✓ #1 rated on Trustpilot
Inc Authority — Cons
- ✗ Heavy marketing/upsells
- ✗ Persistent emails/calls
- ✗ Billing disputes
- ✗ BBB complaints
- ✗ Limited add-on depth
The Verdict
Choose LegalZoom if: The go-to for comprehensive legal services with privacy focus—ideal if you want forms, attorneys, and RA in one trusted place. Pricey but reliable for those valuing the brand.
Choose Inc Authority if: The ultimate free formation option—ideal for bootstrappers ignoring upsells. Delivers value if you want zero-cost startup with pro perks.
Higher rating: Inc Authority (8.4/10)