LegalZoom
Legal Solutions Trusted By Millions
incorporate.com
Long-Established Business Formation & Compliance
Side-by-side comparison. Data as of 2026-02-16.
Company Background
LegalZoom
HQ: Glendale, California (101 N Brand Blvd)
Ownership: Public (NASDAQ: LZ)
Employees: 964+
Formations: 4,000,000+ businesses
Key Milestones
- Founded 2001 in California
- Pioneered online LLC formation
- Went public (NASDAQ: LZ) in 2021
- Acquired law firm operations
- Expanded to 4M+ formations with attorney-backed services
incorporate.com
HQ: Wilmington, Delaware (2711 Centerville Road)
Ownership: Private (subsidiary of Corporation Service Company - CSC)
Employees: 100+
Formations: 750,000+ businesses
Key Milestones
- Founded 1899 as The Company Corporation
- Rebranded to incorporate.com
- Expanded to 50 states + DC
- Integrated with CSC Navigator compliance tools
- Served Fortune 1000 & law firms
Core Services
LegalZoom Services
Formation types:
- ✓ LLC
- ✓ Corporation (C-Corp, S-Corp)
- ✓ Nonprofit
- ✓ Foreign Qualification (all states)
- ✓ Change of Registered Agent
Differentiators:
- Privacy-focused RA (uses company address)
- Attorney-backed legal forms & reviews
- All-in-one legal ecosystem
- Corporate Veil protection guarantee
- 24/7 chat during formation
incorporate.com Services
Formation types:
- ✓ LLC
- ✓ Corporation (C-Corp, S-Corp)
- ✓ Nonprofit
- ✓ Foreign Qualification (all states)
- ✓ Change of Registered Agent
Differentiators:
- 120+ years legacy (CSC)
- CSC Navigator compliance platform
- Corporate Veil Guarantee ($75k)
- Mandatory RA integration
- Full-service for law firms & corps
Both offer nationwide RA coverage. Compare differentiators above to see where each shines.
Pricing & Value
| Category | LegalZoom | incorporate.com | Winner |
|---|---|---|---|
| First Year Total | ~$249-$548+ (Pro + RA; state fees extra) | ~$334+ (formation + mandatory RA; state fees extra) | LegalZoom |
| RA Annual Fee | $249/year (not included; mandatory for privacy) | $235/year (mandatory; no free year; can't opt out easily) | — |
| Value Score | 7.5/10 | 6.8/10 | LegalZoom |
Speed & Performance
LegalZoom
Avg formation: 1-5 business days standard
Expedited: Same-day ($20+)
incorporate.com
Avg formation: 1-5 business days standard
Expedited: Same-day (add $20)
Public Reviews
| Source | LegalZoom | incorporate.com |
|---|---|---|
| Trustpilot | 4.6/5 | 2.8/5 |
| — | — |
Pros & Cons
LegalZoom — Pros
- ✓ 4M+ businesses formed
- ✓ Privacy-first RA
- ✓ Comprehensive legal ecosystem
- ✓ 24/7 chat support
- ✓ Trusted since 2001
LegalZoom — Cons
- ✗ RA $249/year
- ✗ No free Year 1 RA
- ✗ High overall costs
- ✗ Aggressive upsells
- ✗ Basic for simple needs
incorporate.com — Pros
- ✓ Longest track record (1899)
- ✓ 750k+ formations
- ✓ Enterprise compliance tools
- ✓ All 50 states coverage
- ✓ Corporate Veil Guarantee
incorporate.com — Cons
- ✗ RA $235 mandatory
- ✗ No free Year 1 RA
- ✗ High overall costs
- ✗ Mixed reviews
- ✗ Restrictive policies
The Verdict
Choose LegalZoom if: The go-to for comprehensive legal services with privacy focus—ideal if you want forms, attorneys, and RA in one trusted place. Pricey but reliable for those valuing the brand.
Choose incorporate.com if: The granddaddy of formation services—reliable for complex needs, but overpriced and restrictive for most founders. Use only if you need full CSC ecosystem.
Higher rating: LegalZoom (7.8/10)