LegalZoom
Legal Solutions Trusted By Millions
Swyft Filings
Personalized Support for Fast Business Formation
Side-by-side comparison. Data as of 2026-02-16.
Company Background
LegalZoom
HQ: Glendale, California (101 N Brand Blvd)
Ownership: Public (NASDAQ: LZ)
Employees: 964+
Formations: 4,000,000+ businesses
Key Milestones
- Founded 2001 in California
- Pioneered online LLC formation
- Went public (NASDAQ: LZ) in 2021
- Acquired law firm operations
- Expanded to 4M+ formations with attorney-backed services
Swyft Filings
HQ: Houston, Texas (1814 N Memorial Way)
Ownership: Private (affiliate of Swyft Legal, LLC)
Employees: 51-200 (69 est.)
Formations: 600,000+ success stories
Key Milestones
- Founded 2015 in Houston, TX
- Grew to 600k+ formations
- Launched Premium same-day filing
- Expanded compliance monitoring
- Achieved 4.7/5 Trustpilot (7k+ reviews)
Core Services
LegalZoom Services
Formation types:
- ✓ LLC
- ✓ Corporation (C-Corp, S-Corp)
- ✓ Nonprofit
- ✓ Foreign Qualification (all states)
- ✓ Change of Registered Agent
Differentiators:
- Privacy-focused RA (uses company address)
- Attorney-backed legal forms & reviews
- All-in-one legal ecosystem
- Corporate Veil protection guarantee
- 24/7 chat during formation
Swyft Filings Services
Formation types:
- ✓ LLC
- ✓ Corporation (C-Corp, S-Corp)
- ✓ Nonprofit
- ✓ 501(c)(3) Applications
- ✓ Foreign Qualification (all states)
- ✓ Change of Registered Agent
Differentiators:
- Live specialist support (phone/chat/email)
- Same-day filing (Premium)
- Specialist-reviewed filings
- Unlimited attorney consultations (Premium)
- Hassle-free future updates
Both offer nationwide RA coverage. Compare differentiators above to see where each shines.
Pricing & Value
| Category | LegalZoom | Swyft Filings | Winner |
|---|---|---|---|
| First Year Total | ~$249-$548+ (Pro + RA; state fees extra) | ~$0 + state fees (Basic); $169 + RA extra (Standard) | Swyft Filings |
| RA Annual Fee | $249/year (not included; mandatory for privacy) | $149/quarter ($596/year; expensive add-on) | — |
| Value Score | 7.5/10 | 7.8/10 | Swyft Filings |
Speed & Performance
LegalZoom
Avg formation: 1-5 business days standard
Expedited: Same-day ($20+)
Swyft Filings
Avg formation: 7-10 business days (Basic); 3 days (Standard); 1 day (Premium)
Expedited: Included in higher tiers (same-day Premium)
Public Reviews
| Source | LegalZoom | Swyft Filings |
|---|---|---|
| Trustpilot | 4.6/5 | 4.7/5 |
| — | 4.2/5 |
Pros & Cons
LegalZoom — Pros
- ✓ 4M+ businesses formed
- ✓ Privacy-first RA
- ✓ Comprehensive legal ecosystem
- ✓ 24/7 chat support
- ✓ Trusted since 2001
LegalZoom — Cons
- ✗ RA $249/year
- ✗ No free Year 1 RA
- ✗ High overall costs
- ✗ Aggressive upsells
- ✗ Basic for simple needs
Swyft Filings — Pros
- ✓ Personalized live support
- ✓ 1-day filing (Premium)
- ✓ Specialist-reviewed accuracy
- ✓ Attorney consultations
- ✓ Compliance monitoring
Swyft Filings — Cons
- ✗ RA $149/quarter ($596/yr)
- ✗ Billing disputes
- ✗ Not BBB accredited
- ✗ State fees add up
- ✗ Limited international
The Verdict
Choose LegalZoom if: The go-to for comprehensive legal services with privacy focus—ideal if you want forms, attorneys, and RA in one trusted place. Pricey but reliable for those valuing the brand.
Choose Swyft Filings if: Ideal for founders who want real people guiding the process—fast, supportive, and reliable. Premium shines for busy users; watch RA costs.
Higher rating: Swyft Filings (8.0/10)