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How to Calculate Customer Lifetime Value (LTV)

By: Jack Nicholaisen author image
Business Initiative

LTV is an important metric because it helps businesses understand the overall value of their customer base and make decisions about how much to invest in retaining customers.

Customer Lifetime Value (LTV) Calculator

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About the Author

jack nicholaisen
Jack Nicholaisen

Jack Nicholaisen is the founder of After acheiving the rank of Eagle Scout and studying Civil Engineering at Milwaukee School of Engineering (MSOE), he has spent the last 4 years disecting the mess of informaiton online about LLCs in order to help aspiring entrepreneurs and established business owners better understand everything there is to know about starting, running, and growing Limited Liability Companies and other business entities.