Pricing Strategy
Pricing Strategy
Learn effective pricing strategies to maximize revenue and market position.
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Pricing Uncertainty: Don't Know If Your Prices Are Too High or Too Low
You set your prices months ago.
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Vendor Negotiation Scripts: How to Ask for Better Terms on Your Biggest Recurring Bills
You’re paying too much for recurring services. Vendors charge what you agreed to years ago, but you never ask for better terms. This passive accept...
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Value-Based Pricing: Moving Beyond Cost-Plus to What Customers Actually Will Pay
You calculate your costs, add a markup, and set your price. This cost-plus approach feels safe because it ensures you cover costs and make a profit...
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Turning Segmentation into Action: Offers, Pricing, and Campaigns by Segment
You’ve segmented customers, but you’re not acting on it. Segments are identified, but implementation is unclear. This gap prevents you from maximiz...
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Transparent Pricing Framework: How to Compare Providers Apples-to-Apples
You’re comparing formation providers.
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Tiered Pricing Done Right: Designing Packages That Make the 'Middle' Plan a No-Brainer
Three pricing tiers. Low, middle, high. Most businesses create them randomly. They miss the psychology.
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Pricing Strategy 360: Combining Cost, Competition, and Customer Value
Most businesses price from one angle. They focus on costs. Or competition. Or value. But pricing requires all three.
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Pricing Confidence for Founders: A Step-by-Step Method to Choose and Test Prices
You need to set a price, but you don’t know where to start. Should you charge what competitors charge? Should you base it on your costs? Should you...
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Price Testing Toolkit: Simple Experiments to Run Before a Major Pricing Change
You’re considering a major price change, but you’re not sure how customers will respond. Will they accept the new price? Will sales volume drop? Wi...
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Margin Playbook for Service Businesses: Utilization, Scope Creep, and Pricing Structures
Your service business has margin problems. Projects take longer than estimated. Scope creeps beyond what you quoted. Utilization rates are too low....
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International Pricing: Adjusting for Currency, Taxes, and Local Willingness to Pay
International pricing is complex. Currency fluctuates. Taxes vary. Willingness to pay differs.
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Formation Quotes Under the Microscope: How to Spot 'All-Inclusive' Pricing Tricks
You’re comparing formation services.
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Designing Your Value Ladder: Offers That Naturally Lead Customers to Spend More
Customers buy your basic offer, but they don’t upgrade. You have higher-value options, but customers don’t see the path. This missed opportunity pr...
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Competitive Pricing Teardown: How to Analyze Your Market Without Triggering a Race to the Bottom
You check competitor prices and see they’re lower than yours. Your first instinct is to match or beat their prices to stay competitive. This reacti...
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